NOWPayments Removes USDT Costs to Accelerate Crypto Adoption for Businesses

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Thursday, Oct 30, 2025 11:12 am ET1min read
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Aime RobotAime Summary

- NOWPayments offers new partners zero-network-fee USDT (TRC20) transactions for two months to boost crypto adoption in iGaming, eCommerce, and high-risk sectors.

- The initiative aims to demonstrate crypto's cost-effectiveness, with real-time settlement, under-3-minute transactions, and 0% mass payout fees.

- CEO Kate Lifshits highlights the platform's 0.5%-1% fee structure for other services and expanded custodial solutions since its 2019 launch.

- The move aligns with rising demand for fast, transparent crypto payments, targeting businesses with high-volume, low-margin transaction needs.

NOWPayments, a non-custodial cryptocurrency payment gateway, has launched a limited-time offer allowing new partners to process

USDT
(TRC20) transactions with zero network fees, according to
The Block
. The initiative, effective for two months, targets industries such as iGaming, eCommerce, and high-risk sectors, aiming to reduce transaction costs and encourage adoption of digital payments. The move aligns with NOWPayments' broader strategy to streamline crypto transactions, offering businesses a gateway to accept, manage, and distribute payments across 300+ digital assets.

The zero-fee offer applies exclusively to USDT (TRC20) deposits for new users, providing a cost-free entry point for merchants to explore the efficiency of crypto payments. CEO Kate Lifshits emphasized the initiative's goal: to demonstrate the simplicity and cost-effectiveness of crypto transactions, from integration to real-time settlement. The platform supports mass payouts with 0% fees, average transaction times under three minutes, and fiat off-ramp capabilities, making it an attractive option for businesses seeking scalable and compliant payment infrastructure.

NOWPayments also highlighted its competitive fee structure for other services: 0.5% for single-currency payments and 1% for payments involving currency conversion. These features position the platform as a versatile solution for enterprises navigating evolving industry demands. Founded in 2019, NOWPayments has expanded its offerings to include custodial solutions, further diversifying its appeal to businesses requiring tailored financial tools.

The announcement comes amid growing interest in crypto-based payment systems, driven by the need for faster, more transparent transaction methods. By eliminating network fees for USDT (TRC20), NOWPayments aims to lower barriers for businesses testing digital payment adoption, particularly in sectors where high transaction volumes and low margins are critical factors.