Notified and CIRI: Empowering Investor Relations in the Age of AI

In the rapidly evolving landscape of investor relations (IR), technology has emerged as a critical enabler for professionals to navigate complex capital markets and engage with stakeholders more effectively. Notified, a globally trusted technology partner for PR, IR, and marketing professionals, has strengthened its alliance with the Canadian Investor Relations Institute (CIRI) to empower IR professionals with industry-leading, AI-enabled technology. This strategic partnership aims to drive innovation, enhance professional development, and elevate IR practices across Canada and beyond.



The collaboration between Notified and CIRI will benefit IR professionals in several ways, as outlined in the partnership announcement:

1. Peer-to-Peer Support and Networking Opportunities: The partnership will further enhance networking opportunities for IR professionals, enabling them to exchange insights, best practices, and innovative ideas related to AI implementation. This will foster a more informed and collaborative IR community, promoting better decision-making and improved market integrity.
2. Resources on Best and Emerging IR Practices: CIRI members will have access to cutting-edge insights and educational content on emerging IR practices, including AI, ESG, sustainability, and cybersecurity. This will help IR pros stay up-to-date with the latest trends and best practices, promoting transparency and integrity in capital markets.
3. Setting Standards for IR Education and Professional Certification: The partnership will support CIRI's role in setting standards for IR education and professional certification, such as the Certified Professional in Investor Relations (CPIR) designation. This will help IR professionals demonstrate their competency and commitment to transparent capital markets.
4. Educational Initiatives and Content: Notified and CIRI aim to collaborate on educational initiatives and content, empowering IR professionals to embrace AI implementation and responsible use. This will enable them to navigate the complex landscape of capital markets, control their narrative, and deepen engagement with stakeholders.

AI-enabled technology, as offered by Notified, can transform the IR landscape and improve stakeholder engagement by empowering professionals with the tools and knowledge they need to succeed in today's fast-paced and data-driven world. By embracing AI-powered tools, IR pros can automate repetitive tasks, leverage data, gain valuable insights, and communicate more effectively with stakeholders. This, in turn, can lead to better decision-making, improved market integrity, and enhanced transparency in capital markets.

In conclusion, the collaboration between Notified and CIRI contributes to the integrity and success of capital markets by promoting transparency, fostering a more informed and collaborative IR community, and empowering professionals to make better-informed decisions. By embracing AI-enabled technology and staying up-to-date with the latest trends and best practices, IR professionals can navigate the complex landscape of capital markets and drive innovation in the field of investor relations.