Norwegian Cruise Line Holdings Ltd. shares fall 1.58% premarket after unveiling details for its transformed private island in the Bahamas.

Norwegian Cruise Line Holdings Ltd. declined 1.58% in premarket trading. The company recently unveiled additional details for its transformed private island in the Bahamas, Great Stirrup Cay, via a breakthrough integrated 360-campaign led by fast-growing indie creative advertising agency Super Nice. The campaign, titled 'Escape to the Great Life,' kicked off on July 29, 2025, and included a full-funnel strategy spanning TV, digital, OOH, experiential, and social, tapping into a cultural insight that deeply resonated: the universal need to break away from everyday life.