North American CFOs Back Crypto for Long-Term Business Strategy Despite Volatility Concerns

A growing number of chief financial officers (CFOs) at North American firms are beginning to view cryptocurrencies as a viable tool for long-term business functions, according to a recent survey by Deloitte Insights. The report, published in the second quarter of 2025, surveyed 200 CFOs from companies generating at least $1 billion in annual revenue, with 99% expressing a belief that crypto will play a role in their organizations’ financial strategies over the long term [1].

The survey highlights a clear divide in adoption rates based on company size. Twenty-three percent of all responding CFOs expect their treasury departments to utilize crypto for investments or payments within two years. However, this figure rises to nearly 40% for CFOs at larger firms—those with $10 billion or more in revenue. Additionally, 15% of CFOs believe their departments will purchase non-stable cryptocurrencies as part of their investment strategy in the next 24 months. This percentage increases to 24% among CFOs at larger organizations [1].

The shift in corporate attitudes aligns with recent regulatory and political developments that are helping to normalize the use of digital assets. For example, the creation of a strategic Bitcoin reserve under President Donald Trump and the passage of the GENIUS Act—legislation that has brought greater regulatory clarity to the sector—have played a role in fostering this institutional interest [1].

Despite this growing enthusiasm, corporate adoption remains cautious. Deloitte found that many CFOs still view price volatility as a major barrier. Forty-three percent of respondents cited volatility as their top concern when considering crypto investment, a sentiment that reflects the historical price swings of non-stable cryptocurrencies like Bitcoin [1].

The report also notes that several publicly traded companies have already started to accumulate cryptocurrencies, with some making digital assets a central part of their business strategy. Some CFOs have even expressed openness to listing crypto on their balance sheets, signaling a potential transformation in how corporate treasuries approach digital assets.

This evolving landscape underscores a broader trend of institutional acceptance, though the pace of adoption continues to be tempered by risk concerns and regulatory considerations. As more companies explore the integration of crypto into their financial operations, the corporate finance world appears to be moving toward a more inclusive approach to digital assets.

Source: [1] CFOs warm to crypto with 99% envisioning long-term use ... (https://www.theblock.co/post/365089/cfos-warm-to-crypto-with-99-envisioning-long-term-use-deloitte-survey-says?utm_medium=rss&utm_source=rss)