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Noodles & Company shares surge 10.14% intraday after launching limited-time Holiday Crispy with SNICKERS®.
ByAinvest
Tuesday, Dec 2, 2025 11:39 am ET1min read
Noodles & Company (NDLS) surged 10.14% intraday following the announcement of a limited-time holiday product, the SNICKERS® Crispy, a seasonal treat made with SNICKERS® candy. The company highlighted the item as a "little treat" to drive customer engagement during the busy holiday season, emphasizing its availability in-house and a promotional rewards program. The news, published December 1, 2025, directly linked to the stock’s intraday rally, signaling investor optimism about short-term sales growth and brand visibility. Other news events, including a general ramen noodle recall inquiry or unrelated IPO updates, were either neutral or irrelevant to the stock’s movement.
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