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Nongshim Shin Ramyun Partners with Netflix's 'K-Pop Demon Hunters' for Limited-Edition Products
ByAinvest
Wednesday, Aug 20, 2025 8:37 am ET1min read
Nongshim, a leading instant noodle company in Korea, is launching limited-edition Shin Ramyun and Shrimp Crackers inspired by Netflix's animated film 'K-Pop Demon Hunters'. The products feature beloved characters from the show and will be available globally starting late August. Nongshim's collaboration with Netflix aims to share authentic Korean culture and culinary experiences with fans worldwide.
Nongshim, a leading instant noodle company in Korea, has announced the launch of limited-edition Shin Ramyun and Shrimp Crackers inspired by Netflix's animated film 'K-Pop Demon Hunters'. The products will feature beloved characters from the show and will be available globally starting late August. This collaboration aims to share authentic Korean culture and culinary experiences with fans worldwide.The limited-edition products include Shin Ramyun, Shrimp Crackers, and the upcoming 'Shin Toomba Sauce', featuring characters such as 'Rumi', 'Mira', and 'Zoey' from 'HUNTR/X', the 'Saja Boys', and 'Derpy' the tiger mascot. These co-branded items will be available in Korea, North America, Europe, Oceania, Southeast Asia, and Mexico. Additionally, a special edition of Shin Ramyun designed to be identical to those featured in the film by Rumi, Mira, and Zoey will be available exclusively in Korea.
Nongshim's partnership with Netflix is a result of fan enthusiasm for the products featured in the show. The film's depiction of Korean culture, including K-pop music, K-food, and street fashion, has gained a global following. Fans identified the noodles and snacks in the film as Nongshim products, citing similarities in branding and product design. This organic fan engagement laid the foundation for the collaboration.
In July, Nongshim unveiled its new global slogan for Shin Ramyun: 'Spicy Happiness In Noodles'. The slogan, using the brand's English acronym 'SHIN', reflects its mission to deliver spicy joy and cultural value to people worldwide. Nongshim plans to connect with fans globally through active marketing campaigns on social media, digital content, and offline pop-up stores.
This collaboration is expected to boost Nongshim's brand awareness and sales, particularly among the global fanbase of 'K-Pop Demon Hunters'. The launch of these limited-edition products aligns with Nongshim's strategy to expand its global footprint and share the authentic taste of Korean culinary experiences.
References:
[1] https://finance.yahoo.com/news/nongshim-shin-ramyun-becomes-part-233000433.html
[2] https://www.finanznachrichten.de/nachrichten-2025-08/66222976-nongshim-shin-ramyun-wird-mit-der-netflix-serie-k-pop-demon-hunters-teil-der-k-culture-welle-006.htm
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