Nisun International Plunges 44% as AI Pivot Sparks Investor Panic

Summary
• Nisun International (NISN) slumps 44.28% to $1.85, hitting its 52-week low of $1.71
• Company announces abrupt exit from SME financing to pivot to AI/IT services, warning of 'sustained operating losses'
• Technical indicators show a bearish trend with RSI at 37.89 (oversold) and MACD at -0.127

Nisun International’s stock has imploded on December 19, 2025, after the company announced a high-risk strategic shift from SME financing to AI/IT services. The 44% freefall has left the stock trading at its 52-week low, with intraday volatility swinging between $3.09 and $1.71. The move reflects investor skepticism over execution risks and revenue voids in the company’s moonshot tech pivot.

Strategic Exit from Legacy Businesses Sparks Turbulence
Nisun’s board has mandated a complete exit from SME financing, supply chain, and transaction services—segments deemed 'unacceptable risk' to long-term stability. The abrupt pivot to AI/IT services, while targeting high-growth areas like financial tech and data solutions, comes with stark warnings: revenue declines, talent acquisition challenges, and 'sustained operating losses' during transition. The market’s 44% selloff reflects fears that the company’s new strategy lacks immediate revenue drivers, with execution risks and capital outflows likely to deepen the trough before any upside emerges.

Software & Services Sector Mixed as Microsoft Gains Ground
While Nisun’s AI pivot aligns with the Software & Services sector’s broader tech focus, its peers like Microsoft (MSFT) are thriving. Microsoft’s 0.72% intraday gain highlights the sector’s strength, contrasting Nisun’s freefall. The divergence underscores investor skepticism over Nisun’s ability to compete in a crowded tech landscape, where execution and talent retention are critical. The sector’s momentum suggests Nisun’s transition risks could isolate it from broader market gains.

Bearish Technicals and No Options: A Short-Term Playbook
• 200-day MA: $4.42 (far above current price)
• RSI: 37.89 (oversold but not a buy signal)
• Bollinger Bands: Price at $1.86 (lower band at $3.11, 40% below)
• MACD: -0.127 (bearish divergence)

Technical indicators paint a grim picture for Nisun. The stock is trading 40% below its Bollinger Band lower bound and 60% below its 200-day MA, signaling a potential oversold bounce—though history suggests such levels may not hold. The RSI at 37.89 hints at short-term exhaustion, but without a clear reversal pattern, the bias remains bearish. With no options liquidity to exploit, traders should focus on short-term volatility. A 5% downside scenario (to $1.77) would test the 52-week low, but the lack of support/resistance levels above $2.50 suggests further declines are likely. Aggressive short-sellers might target $1.50, but the absence of options makes this a pure directional bet.

Backtest Nisun International Stock Performance
The iShares 20+ Year Treasury Bond ETF (NISN) experienced a significant intraday plunge of -44% on January 1, 2022. Following this event, the ETF exhibited mixed short-to-medium-term performance. The backtest results show that the 3-day win rate was 46.46%, the 10-day win rate was 43.75%, and the 30-day win rate was 45.00%. However, the ETF suffered a slight decline of -0.52% over 3 days, -0.76% over 10 days, and -0.24% over 30 days. The maximum return during the backtest period was 2.91%, which occurred on day 59 after the plunge.

Bleeding Legacy, Bleeding Stock: What’s Next for Nisun?
Nisun’s 44% collapse reflects a market unwilling to bet on its AI pivot without concrete execution. The stock’s technicals—oversold RSI, bearish MACD, and a 40% gap below Bollinger Bands—suggest further downside before any stabilization. Investors should watch for a breakdown below $1.70 (52-week low) or a potential rebound above $2.50 (30D support). Meanwhile, Microsoft’s 0.72% gain as sector leader highlights the tech sector’s resilience, contrasting Nisun’s struggles. For now, the message is clear: Nisun’s transition is a high-risk, high-reward gamble—betting on it requires a stomach for volatility and a tolerance for uncertainty.