Nissan delays electric SUV launch until 2028

Nissan delays electric SUV launch until 2028

Nissan has announced a significant delay in the production of its new electric SUVs, pushing the launch back to 2028. The delay, which was initially planned for 2025, has been attributed to prioritizing customer demand and market timing, according to Nissan spokesperson Amanda Plecas [1].

The delay comes amidst a series of policy changes, including the recent elimination of EV tax credits under the "Big Beautiful Bill" signed by President Donald Trump. However, Nissan has stated that the delay is not related to these policy changes and is primarily focused on aligning production with market demands [1].

Nissan's decision to delay the production of these electric SUVs follows a broader shift in its production strategy. In November 2024, Nissan concluded its Tennessee-based production of the Leaf, relocating the operations to Japan due to stronger demand in other markets [1]. This move aligns with Nissan's goal to "build where we sell," as stated by Smyrna Vehicle Assembly Plant Vice President Brian Crockett [1].

The Canton Vehicle Assembly Plant in Mississippi, which was slated to produce these new electric SUVs, will now see a three-year delay in production. The specific models have not been revealed, but Nissan has confirmed that the plant will begin producing three fully electric SUV models, including versions for both Nissan and Infiniti, in 2028 [1].

The delay is not the only challenge Nissan is facing. The company has reported a 200 billion yen ($1,352,111,000) operating loss in the first quarter of 2025 and has announced plans to cut 11,000 jobs and close seven manufacturing plants [1]. Despite these challenges, Nissan remains committed to its goal of delivering competitive vehicles that exceed customer expectations [1].

In addition to the delay in electric SUV production, there have been discussions about the potential revival of the Xterra as an electric SUV at the Canton plant. Nissan Chief Planning Officer Ponz Pandikuthira has mentioned that the Xterra rebirth is being "very actively considered" [2]. The company is also exploring a partnership with Mitsubishi for joint production at the Canton plant, potentially focusing on electric vehicles [2].

The Canton Vehicle Assembly Plant remains safe from closure for now, with the possibility of Sentra production moving there. The plant's future looks promising, with potential collaborations and new production strategies on the horizon [2].

References:
[1] https://www.usatoday.com/story/cars/news/2025/08/22/nissans-evs-delayed-until-2028/85784728007/
[2] https://www.clarionledger.com/story/business/2025/08/22/nissan-xterra-could-return-at-canton-mississippi-nissan-plant/85775365007/