NIQ Global Intelligence Prices IPO at $21 per Share, Raises $1.05 Billion

NIQ Global Intelligence, a consumer intelligence company, priced its IPO at $21 per share, raising approximately $1.05 billion. The company offered 50 million shares and is expected to begin trading on the NYSE on July 23, 2025, under the ticker symbol "NIQ."

NIQ Global Intelligence plc, a consumer intelligence company, priced its initial public offering (IPO) at $21 per share, raising approximately $1.05 billion. The company offered 50 million shares and is expected to begin trading on the New York Stock Exchange (NYSE) on July 23, 2025, under the ticker symbol "NIQ" [1].

The IPO marks a significant milestone for NIQ, which combines the consumer intelligence units of Nielsen Holdings and GfK. The company operates in over 90 countries, covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend [2]. NIQ's revenue for the last twelve months was $3.98 billion, although it posted a net loss of $625.5 million during the same period [1].

The proceeds from the IPO will be used to repay a portion of the company's debt and for general corporate purposes. NIQ carries a substantial debt burden, with total debt of $4.6 billion and a debt-to-equity ratio of 27.98 [1]. The IPO is expected to reduce the company's leverage ratio, making it a more sustainable business.

NIQ's IPO is backed by Advent International, a private equity firm, and is being led by J.P. Morgan, BofA Securities, UBS Investment Bank, Barclays, and RBC Capital Markets [1]. The company's client list includes major brands such as Coca-Cola, Nestlé, and Sony [2].

Despite its challenging financials, NIQ's IPO is a strategic move to attract investors and generate capital. The company's AI-driven consumer insights platform is expected to drive growth in the data analytics sector, which is projected to grow at 15% CAGR through 2030 [3].

Investors should closely watch NIQ's IPO, as it represents a high-stakes bet on the convergence of AI, consumer insights, and private equity liquidity. While the risks are real, the company's market position, strategic deleveraging, and AI edge make it a standout in a sector poised for long-term growth.

References:
[1] https://www.investing.com/news/company-news/niq-global-intelligence-prices-ipo-at-21-per-share-to-begin-trading-today-93CH-4147136
[2] https://www.reuters.com/business/finance/advent-backed-niq-raises-105-billion-us-ipo-2025-07-23/
[3] https://www.ainvest.com/news/niq-1-2-billion-ipo-high-stakes-bet-ai-driven-consumer-insights-pe-exit-momentum-2507/