NIO Unveils Onvo L90 Electric SUV with Starting Price Under $30,000

NIO has opened pre-orders for its new Onvo L90 three-row electric SUV, starting at under $30,000. The vehicle features a 17.2" infotainment screen, three-zone climate control, and a built-in refrigerator. The Onvo L90 is powered by an 85 kWh battery, offering a CLTC range of 605 km (367 miles) and a 0 to 100 km/h (0 to 62 mph) sprint in just 4.7 seconds. NIO is offering an incentive for early pre-order holders, including a $5,000 credit off the vehicle and an extra $5,000 for optional features.

NIO has initiated pre-orders for its latest offering, the Onvo L90, a three-row electric SUV, at a starting price of under $30,000. The vehicle features a 17.2-inch infotainment screen, three-zone climate control, and a built-in refrigerator, catering to family-oriented consumers. The Onvo L90 is powered by an 85 kWh battery, offering a CLTC range of 605 km (367 miles) and a 0 to 100 km/h (0 to 62 mph) sprint in just 4.7 seconds [1].

NIO is offering an incentive for early pre-order holders, including a $5,000 credit off the vehicle and an extra $5,000 for optional features. The pre-sales start at a price of RMB 279,900 ($39,000), which includes an 85-kWh battery pack. The official launch is scheduled for the end of July, with deliveries beginning on August 1 [1].

The Onvo L90's price is notably lower than anticipated, despite NIO founder, chairman, and CEO William Li stating earlier this month that the model's starting price would be below RMB 300,000. The vehicle will be available in six-seat and seven-seat options, and NIO plans to launch the L80 model in the fourth quarter, which is expected to be the five-seat version of the L90 [1].

The Onvo L90 will compete with Li Auto's upcoming six-seat pure electric SUV, the Li i8, which is set to launch on July 29. The Onvo L90's price is expected to decrease further at its official launch, a common strategy in China's EV industry. The Onvo L90 measures 5,145 mm in length, 1,998 mm in width, and 1,786 mm in height, with a wheelbase of 3,110 mm, making it a competitively priced large SUV [1].

NIO's extensive charging and battery swap network, with 3,400 battery swap stations and 2,884 supercharging stations, supports the Onvo L90's conventional SUV design. Li Auto, on the other hand, has increased its investment in charging infrastructure but has not yet matched NIO's extensive network [1].

The Onvo L90's curb weight ranges from 2,250 kg to 2,385 kg, making it lighter than the Li i8, which has a curb weight ranging from 2,580 kg to 2,610 kg. NIO's focus on lightweight design and energy efficiency is evident in the Onvo L90's performance, with a two-wheel-drive version achieving class-leading energy consumption of 14.5 kWh per 100 kilometers [1].

NIO's third factory, set to start production in September, will support the upcoming delivery of the Onvo L90. The vehicle's spacious interior, with a large front trunk, and advanced safety features, including nine airbags and cutting-edge active safety features, make it an attractive option for families [1].

The Onvo L90's competitive pricing and extensive features position it as a strong contender in the Chinese EV market, where consumers are increasingly adopting electric vehicles. The model's pre-sales start on July 10, and early pre-order holders can benefit from significant discounts and incentives [1].

References:
[1] https://cnevpost.com/2025/07/11/nio-onvo-begins-pre-sales-l90/
[2] https://carnewschina.com/2025/07/06/onvo-l90-full-size-suvs-price-to-start-under-41870-usd-in-china/