Nintendo Raises Prices on Switch 2 Accessories, including Joy-Con 2 and Pro Controller, Amidst Official Price Hikes

Nintendo has officially raised the price of the Switch 2 Pro Controller to $89.99, with Amazon still listing it at $84 shipped. The price hike comes after the company raised the price of the NES, SNES, N64, and SEGA Genesis controllers, as well as the Alarmo and Switch Online-exclusive controllers. The Nintendo Switch 2 Joy-Con has also increased in price to $99.99, with Amazon offering a deal at $89.99.

Nintendo has recently announced a series of price increases for its original Switch consoles and select accessories, effective August 3, 2025. The price hikes are part of a broader strategy aimed at adjusting to market conditions and the impact of tariffs. The original Switch, which was priced at $299.99, will now cost $339.99. Similarly, the Switch OLED model, which was priced at $349.99, will now be $399.99, while the Switch Lite will increase from $199.99 to $229.99 [1].

The price adjustments are not limited to the consoles themselves. The Nintendo Sound Clock: Alarmo, which was previously priced at $99.99, will now cost $109.99. Additionally, the Joy-Con 2 controllers, which were priced at $94.99, will now be $99.99. The Joy-Con 2 Pro Controller, previously priced at $85, has been increased to $89.99 [2].

These price hikes come at a time when the Switch 2 has been a significant success, selling over 6 million units since its launch despite supply challenges. The Switch 2, priced at $449.99, offers improved performance and a larger screen compared to its predecessor. The original Switch 2 Joy-Con controllers, priced at $95, are now discounted at $90 at Target and Amazon, but the price is expected to increase to $100 on August 3 [3].

The price adjustments align with Nintendo's strategy to address market conditions and the impact of tariffs. While the company has not directly attributed the price increases to tariffs, the timing coincides with President Trump's executive order imposing new tariffs on various countries, including Vietnam, where Nintendo has transferred most of its production [1].

Investors and financial professionals should note that these price increases could impact the demand for the original Switch consoles and accessories, potentially affecting Nintendo's revenue streams. However, the company has stated that the price adjustments will not impact the prices of the Switch 2 console, Switch and Switch 2 games, or Nintendo Switch Online memberships [1].

In conclusion, Nintendo's recent price increases for select Switch consoles and accessories reflect a strategic response to market conditions and the impact of tariffs. While these changes may affect demand for older models, the company's focus on the Switch 2 and its successful performance suggest a strong market position.

References:
[1] The Verge. (2023). Nintendo raises prices on the Switch 1, making last-gen console a hard sell. Retrieved from https://www.theverge.com/news/717610/nintendo-switch-original-price-increase
[2] Tom's Hardware. (2023). Nintendo raises prices on the Switch 1, making last-gen console a hard sell. Retrieved from https://www.tomshardware.com/video-games/nintendo/nintendo-raises-prices-on-the-switch-1-making-last-gen-console-a-hard-sell-as-the-switch-2-is-increasingly-easy-to-find-in-stock
[3] Gamespot. (2023). Nintendo Switch 2 - Joy-Con 2 (2-Pack) $90 (was $95) | MSRP might change to $100 on August 3. Retrieved from https://www.gamespot.com/articles/nintendo-switch-2-joy-con-set-discounted-to-90-at-target/1100-6530568/