Nimbus Expands into Florida with Nautical Ventures Dealership Partnership

Nimbus has expanded its dealer network with Nautical Ventures, granting them exclusive sales rights for Nimbus-branded boats on Florida's west coast. This is part of Nimbus' growth strategy, as Florida is the largest boating market in the US. Nautical Ventures will sell and service Nimbus boats starting in September this year.

Vision Marine Technologies Inc. (NASDAQ: VMAR) has announced a strategic partnership with Nimbus Boats USA, granting Nautical Ventures exclusive sales and service rights for Nimbus-branded boats on Florida's West Coast. This partnership, set to commence operations in September 2025, is part of Nimbus' growth strategy, given Florida's status as the largest boating market in the U.S. [1].

The agreement, which includes the Tender, Commuter, Weekender, and Coupe series, is expected to be finalized by March 31, 2026. These models are renowned for their Scandinavian design, versatility, and meticulous construction. With over seventy years of heritage, Nimbus is one of the respected powerboat builders in Europe and North America, and the largest Scandinavian boat builder by volume [2].

This move aligns with Vision Marine's broader transformation into North America's first combined electric boat propulsion and multi-brand retail company. Nautical Ventures, already recognized as the top Axopar dealership worldwide, will leverage its established sales and service infrastructure to promote and service Nimbus boats. This expansion will enhance Vision Marine's ability to serve diverse customer segments, including those seeking premium adventure-style boats, one of the fastest-growing categories in recreational boating [3].

Industry data underscores the commercial rationale for this partnership. Boating and fishing contribute approximately $1.2 trillion to the U.S. outdoor recreation economy and support over 812,000 jobs [4]. Florida, the largest market for new powerboats, generated $6.4 billion in sales in 2023, a 3.1% increase over the prior year [5]. The National Marine Manufacturers Association projects that new powerboat sales will rebound in 2025, with total boating expenditures expected to rise 3-5% above 2024's record levels [6].

The Nimbus partnership complements Vision Marine's broader strategy to offer consumers the best products across propulsion types while supporting long-term growth for all brands in the Nautical Ventures family. This calculated portfolio diversification leverages Nautical Ventures' established sales and service infrastructure, creating cross-selling opportunities between conventional and electric propulsion offerings.

References:
[1] https://www.morningstar.com/news/accesswire/1060824msn/vision-marine-positions-for-growth-with-exclusive-nimbus-boats-usa-distribution-on-floridas-west-coast
[2] https://www.stocktitan.net/news/VMAR/vision-marine-positions-for-growth-with-exclusive-nimbus-boats-usa-svmyohyqcq9l.html
[3] U.S. boating and outdoor recreation statistics sourced from the National Marine Manufacturers Association and the U.S. Bureau of Economic Analysis. See NMMA press release "Innovation Driving U.S. Boat Sales Demand As Key Winter Boat Show Buying Season Gets Underway" (https://www.nmma.org/press/article/24937) and Boating Industry article "NMMA shares 2024 U.S. boat sales stats" (https://boatingindustry.com/news/2025/01/14/nmma-shares-2024-u-s-boat-sales-stats/) for projections on powerboat sales.
[4] https://www.bea.gov/
[5] www.marinadockage.com/
[6] https://boatingindustry.com/