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On July 21, 2025,
(NKE) saw a significant increase in trading volume, with a turnover of $945 million, marking a 48.03% rise from the previous day. This surge placed Nike at the 93rd position in terms of trading volume for the day. The stock price of Nike also rose by 2.14%.Nike's stock has shown resilience, trading at $72.47, which is 38.6% above its 52-week low of $52.28. However, it is still 20% below its 52-week high. The company's market capitalization stands at $106.96 billion, with a trading volume of 6.58 million shares. Analysts have rated Nike as a "Buy" with a 12-month target price of $76.25, indicating a 2.94% upside from the current price.
Nike's recent performance has been driven by its "Win Now" strategy and disciplined inventory management. Despite cuts to earnings per share (EPS) estimates, the stock has outperformed the S&P 500's 4.8% monthly gain, surging by 2.97% to $74.62. This upward trend is supported by a moderate bullish sentiment, with shares climbing by $2.10, or 2.9%, to approximately $74.58.
However, concerns remain about Nike's fading competitive advantage, weak innovation, and revenue headwinds. These factors have led some analysts to recommend holding the stock rather than buying. The full-year 2025 earnings report showed a 9.8% decrease in revenue to $46.3 billion compared to the previous fiscal year. Despite these challenges, Nike's stock is expected to rise by 27.33% over the next three months, with a 90% probability of holding a price between $82.86 and higher.
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