Nike Trading Volume Plummets 39.58% to $762 Million, Slips to 135th in Daily Ranking

On July 24, 2025, Nike (NKE) experienced a significant drop in trading volume, with a 39.58% decrease from the previous day, totaling $762 million. This decline placed Nike at the 135th position in terms of trading volume for the day. The stock price of Nike also decreased by 1.73%.

Goldman Sachs has raised its price target for Nike to $85 from $81, while maintaining a Buy rating. The firm's updated outlook considers current tariff rates and identifies several risk factors to monitor. Despite these tariffs, Goldman Sachs remains optimistic about consumer resilience and does not anticipate significant downside to sales projections this quarter. However, several risk factors, such as tariff impacts and market challenges, warrant close observation.

Nike Inc reported a 12% decline in revenues for the fourth quarter, with significant drops in NIKE Digital and wholesale segments. Gross margins declined by 440 basis points due to higher discounts and supply chain costs. The company is facing challenges in the Greater China market and dealing with new tariffs expected to have a $1 billion cost impact.

Despite these challenges, Nike is implementing 'Win Now' actions to reposition its brands and business for future growth. The company is focusing on a sport offense strategy, expanding distribution with strategic partners, and seeing positive feedback from wholesale partners. Nike is also making progress in rebalancing its product portfolio, with strong performance in running and women's basketball segments.