Nike Stock Drops 3.86% in Two Days Amid Delayed Launch with Kim Kardashian's Skims Ranking 98th in Trading Volume

On June 18, 2025, Nike (NKE) experienced a 0.82% decline, marking its second consecutive day of losses, with a total decrease of 3.86% over the past two days. The trading volume for Nike was 7.30 billion, ranking 98th in the day's market activity.

Nike's highly anticipated launch of a new women's activewear brand in partnership with Kim Kardashian's shapewear label, Skims, has been delayed. The joint venture, initially slated for this spring, is facing production setbacks, which has led to the postponement of the debut. This delay could impact Nike's market positioning and consumer expectations, potentially affecting its stock performance in the near term.

Industry sources indicate that the delay is due to production issues, which are common in the fashion industry, especially when launching new brands. Nike's decision to push back the launch suggests a focus on ensuring product quality and market readiness, which could ultimately benefit the brand's long-term success. However, the immediate impact on investor sentiment and stock price remains to be seen.