Nike Stock Drops 1.98% with 9.60 Billion Shares Traded Ranking 86th in Market Activity

On April 30, 2025, Nike Inc. (NKE) experienced a 1.98% decline in its stock price, with a trading volume of 9.60 billion, ranking 86th in the day's stock market activity.

Analysts have been actively revising their ratings and price targets for Nike. BofA Securities reiterated a Buy rating but lowered the price target from $90.00 to $80.00. Wells Fargo downgraded Nike from Overweight to Equal Weight with a price target of $55. Berenberg initiated coverage with a Hold rating and a price target of $58. Jefferies upgraded Nike from Hold to Buy, raising the price target from $75 to $115. Citigroup downgraded Nike from Buy to Neutral, reducing the price target from $102 to $72. Piper Sandler upgraded Nike from Neutral to Overweight, increasing the price target from $72 to $90. Telsey Advisory Group downgraded Nike from Outperform to Market Perform, lowering the price target from $80 to $79. RBC Capital Markets reiterated a Sector Perform rating, reducing the price target from $100 to $75. UBS downgraded Nike from Buy to Neutral, lowering the price target from $78 to $79. Stifel downgraded Nike from Buy to Hold, reducing the price target from $117 to $88. Morgan Stanley downgraded Nike from Overweight to Equal-Weight, lowering the price target from $114 to $79.

Nike's stock has been under pressure due to several factors, including concerns over tariffs and a mild recession. Analysts have noted that the company's turnaround is taking longer than expected, which has led to a downgrade by Wells Fargo. Additionally, Nike's stock has been affected by the broader market sentiment, with investors wary of the potential impact of tariffs on the company's supply chain and profitability. Despite these challenges, some analysts remain optimistic about Nike's long-term prospects, citing the company's strong brand and global presence.

Nike has also been making strategic moves to address these challenges. The company promoted Jennifer Hartley to Chief Strategy Officer, aiming to drive growth and innovation. Additionally, Nike has been focusing on its brand boost in shoe science, collaborating with athletes like Devin Booker for new product launches. These initiatives are part of Nike's broader strategy to maintain its leadership position in the sportswear market.