Nike vs. Starbucks: Which Turnaround Effort Is More Likely to Succeed?

Nike and Starbucks, two iconic brands, have struggled with rising inflation. Both have new CEOs, with Starbucks' Brian Niccol focusing on menu simplification and customer experience, while Nike's Elliott Hill is improving relationships with wholesale partners and investing in the brand. Both have shown initial signs of progress, with their respective growth rates trending upward. However, Starbucks' gross profit margin has taken a bigger hit from price pressure. Investors should monitor these metrics to determine which turnaround effort is more likely to succeed.