Nike and Skims Team Up: A New Era of 'Strong and Sexy' Activewear

Nike, Inc. (NYSE: NKE) and Kim Kardashian's Skims have joined forces to create NikeSKIMS, a new brand set to disrupt the global fitness and activewear industry. The partnership aims to deliver industry-leading innovation in service of all women athletes, championing their confidence, strength, femininity, and competitiveness like never before. The new brand merges NIKE, Inc.'s world-class approach to advanced innovation, sport science, and athlete insights with SKIMS' obsession for the female form and pioneering pursuit of solutions for every body.

NikeSKIMS will debut its first collection in the United States this spring, with a global rollout planned for 2026. The brand's extensive line of training apparel, footwear, and accessories will be designed to meet the unique needs and preferences of women athletes around the world. By combining the best of both brands, NikeSKIMS will create covetable products meticulously crafted to fit the body's every curve, enhancing its natural form.

The partnership between Nike and Skims addresses the unique needs and preferences of women athletes by merging NIKE, Inc.'s advanced innovation and sport science with SKIMS' focus on the female form. This collaboration results in an extensive line of training apparel, footwear, and accessories designed to meet the specific needs and preferences of women athletes around the world. By offering products that cater to the diverse body types and athletic abilities of women worldwide, NikeSKIMS can help Nike claw back market share from competitors like Lululemon, Alo Yoga, and Vuori, which have gained traction by catering more to women.

NikeSKIMS' approach to product design is inspired and informed by athletes, sport, and the female form, enabling unsurpassed quality so women can move with confidence from the gym, to the studio, and in everyday life. To that end, the brand will make its premium-quality and style-forward designs available to all women through extended sizing. This inclusivity is further emphasized by the brand's shared, long-term vision that celebrates every dimension of athleticism, from the elite to the everyday.

The extended sizing strategy of NikeSKIMS is a key aspect of its commitment to inclusivity and accessibility. By making its premium-quality and style-forward designs available to all women through extended sizing, NikeSKIMS ensures that its products cater to a broader range of body types and sizes. This approach is inspired and informed by athletes, sport, and the female form, enabling unsurpassed quality and allowing women to move with confidence from the gym, to the studio, and in everyday life.

The partnership between Nike and Skims is likely to have a positive impact on the brand's appeal and market penetration by attracting a wider customer base, increasing customer satisfaction, enhancing brand image, and potentially driving sales growth. By offering products that cater to the diverse needs and preferences of women athletes around the world, NikeSKIMS can help Nike claw back market share from competitors like Lululemon, Alo Yoga, and Vuori, which have gained traction by catering more to women.

In conclusion, the partnership between Nike and Skims addresses the unique needs and preferences of women athletes by merging NIKE, Inc.'s advanced innovation and sport science with SKIMS' focus on the female form. This collaboration results in an extensive line of training apparel, footwear, and accessories designed to meet the specific needs and preferences of women athletes around the world. By offering products that cater to the diverse body types and athletic abilities of women worldwide, NikeSKIMS can help Nike claw back market share from competitors and empower women to move with confidence and express themselves authentically.