Nike and Skims Launch Women's Activewear Line

Nike and Skims are launching a women's activewear line, expanding Nike's product offerings. The new line will be designed and manufactured by Skims, with Nike overseeing marketing and distribution. The partnership aims to increase Nike's presence in the women's activewear market, which has seen growth in recent years. The new line is expected to be available online and in Nike stores.

Nike Inc. and Kim Kardashian’s SKIMS have announced the launch of a women's activewear line, marking a significant expansion for both brands. The new line, NikeSKIMS, will debut on September 26, offering over 10,000 customizable looks across 58 silhouettes NikeSKIMS' Inaugural Campaign Arrives Fronted by World-Class Athletes^[1]. The collection is designed to cater to the modern female athlete, blending Nike’s renowned performance technology with SKIMS’ expertise in solutions-oriented design.

The collaboration aims to address the growing demand in the women's activewear market, which has seen steady growth in recent years. Nike, the world's largest sportswear company, is leveraging its athlete portfolio to market the new brand, with an early campaign led by tennis legend Serena Williams and Olympic stars such as Sha’Carri Richardson, Jordan Chiles, and Chloe Kim Nike to Debut New Brand With Kim Kardashian’s Skims After Delays^[2]. The launch is expected to boost both brands, with Nike aiming to rebound from a sales slump and SKIMS looking to grow beyond its well-established roots in shapewear and loungewear.

The NikeSKIMS collection is designed to meet the needs of all body types, from elite athletes to everyday movers. It includes core and seasonal lines like Matte, Shine, and Airy, offering a comprehensive wardrobe system for transitioning from intense workouts to daily life. The line will be available online at nike.com/NikeSKIMS and SKIMS.com/NikeSKIMS, as well as at select Nike and SKIMS retail locations, including flagship stores in New York City and Los Angeles NikeSKIMS' Inaugural Campaign Arrives Fronted by World-Class Athletes^[1].

The partnership is part of Nike's broader strategy to refocus on sports and revitalize relationships with wholesale partners under the leadership of CEO Elliott Hill. Despite initial production delays, the first comprehensive collection is now set to launch on the planned date, with a global rollout planned for 2026 Nike to Debut New Brand With Kim Kardashian’s Skims After Delays^[2].