Nike Shares Fall 1.05% as $610M Trading Volume Ranks 160th Earnings and Revenue Projections Plunge 61% and 5% Annually
Nike (NKE) closed at $76.39 on August 14, reflecting a 1.05% decline amid mixed broader market conditions. The stock saw a daily trading volume of $610 million, down 41.51% from the previous day, ranking 160th in market activity. Analysts highlighted upcoming earnings as a critical focus, with projected EPS of $0.27—representing a 61.43% annual decline—and revenue of $10.98 billion, a 5.23% drop compared to the prior year. Full-year estimates suggest earnings of $1.69 per share and revenue of $45.71 billion, both reflecting year-over-year declines.
Valuation metrics indicate NikeNKE-- trades at a premium to its industry. The company’s forward P/E ratio stands at 45.82, significantly higher than the Consumer Discretionary sector average of 17.84. Its PEG ratio of 2.81 further underscores a valuation gap relative to peers, as the industry average PEG is 1.2. Analysts note that while the stock has outperformed the sector by 7.07% over the past month, the Zacks Rank of #4 (Sell) signals caution, citing downward revisions in earnings forecasts and subdued growth expectations.
A backtest of a strategy purchasing the top 500 stocks by daily trading volume and holding for one day from 2022 to 2025 yielded an average daily return of 0.98%, with a total return of 31.52% over 365 days. This highlights the strategy’s mixed performance, capturing short-term momentum but also exposing it to market volatility and timing risks.

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