Nike Reconsiders Bid for Stephen Curry's Sneaker Contract After Under Armour Split

Friday, Nov 21, 2025 1:09 pm ET1min read

Nike may reemerge as a sneaker suitor for NBA star Stephen Curry after Under Armour's split with the basketball legend. Curry's endorsement deal with Under Armour is set to expire in 2024, and Nike is reportedly considering a return to the market as a potential partner. Nike previously had a deal with Curry, but it ended in 2013. The news comes as Curry's popularity continues to grow, making him a highly sought-after endorsement target.

Nike Reconsiders Bid for Stephen Curry's Sneaker Contract After Under Armour Split

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