NIKE Outlook - A Weak Technical Signal Amid Mixed Fundamentals

Market Snapshot

Takeaway: NIKE is currently showing a weak technical outlook, with a negative price trend of -4.88% and an internal diagnostic score of 3.55. Traders are advised to consider avoiding the stock for now due to the dominance of bearish signals.

News Highlights

Recent headlines paint a mixed picture for luxury and real estate sectors:

• Hyundai-JAC Collaboration: A new luxury sedan, the Maextro S800, will be launched on May 30, 2025, potentially stimulating interest in the luxury automotive market.
• Washington State Tax on Luxury Aircraft: A 10% tax on luxury aircraft over $500,000 will take effect April 1, 2026, which may indirectly affect high-net-worth investors and their financial allocations.
• Hyatt Unscripted by Hyatt: The new brand aims to attract travelers looking for unique experiences, aligning with broader trends in lifestyle and luxury sectors.

Analyst Views & Fundamentals

The latest analyst activity includes only one strong buy rating from TD Cowen’s John Kernan. The analyst has a historical win rate of 33.3%, indicating mixed performance. Key internal diagnostic scores and fundamental values are as follows:

• Simple Average Rating: 5.00
• Weighted Rating (Performance-Weighted): 2.31
• Rating Consistency: Dispersed ratings indicate differing views among analysts, suggesting uncertainty in the market's perception of NIKE's prospects.
• Price Trend Alignment: The weighted rating aligns with the current price trend, which is negative.
• Fundamental Factor Values and Scores:
  • ROE: 8.29% (internal diagnostic score: 0.09)
  • EV/EBIT: 33.69% (internal diagnostic score: 0.01)
  • NPM: 9.41% (internal diagnostic score: 0.18)
  • Net cash flow from operating activities / Total liabilities: 6.03% (internal diagnostic score: 0.07)
  • Cash-UP: 99.25% (internal diagnostic score: 0.25)
  • Asset-MV: -48.98% (internal diagnostic score: 0.03)

Money-Flow Trends

Money-flow patterns for NIKE show mixed trends across different investor sizes. The overall inflow ratio is 0.48, with small investors showing a slightly positive trend while large and extra-large investors are trending negatively. This suggests that big money is cautious, possibly waiting for clearer signals before entering the market. The internal diagnostic score for fund flow is 7.64, indicating a relatively good inflow pattern, especially among small and medium-sized investors.

Key Technical Signals

Internally, the technical score for NIKE is 3.55, indicating a weak outlook. Here's a breakdown of the key signals:

• Williams %R Oversold: Score of 2.05 (internal diagnostic score). This indicator has been active multiple times in recent days, including on September 2-5 and 8, 2025.
• Ex-Dividend Date: Score of 4.30 (internal diagnostic score). Seen on September 2, 2025.
• Dividend Record Date: Score of 4.30 (internal diagnostic score). Also seen on September 2, 2025.

The technical indicators highlight a volatile state with unclear direction, and bearish signals dominate the current trend.

Conclusion

Given the weak technical signal and mixed fundamental outlook, it may be prudent for investors to consider waiting for a clearer trend or a more favorable price pullback before committing capital. Watch for updates on earnings or significant news developments that could tip the balance in either direction.