Nike Faces Regulatory Pressure Over Misleading Sustainability Claim in Online Ad

Nike faces regulatory pressure in the UK after a watchdog ruled that one of its online ads included a misleading sustainability claim. The Advertising Standards Authority found that the ad broke advertising rules, as the term "sustainable materials" lacked a clear definition and Nike had not provided evidence of the products' full life cycle environmental impact. The decision highlights stricter scrutiny of environmental claims in fashion advertising, with a requirement for clear explanations and robust evidence. Nike's shares were up 1.93% at the time of publication.