Nike Cuts Tech Jobs, Outsources Tasks for Efficiency

Nike Inc. has initiated a restructuring of its technology department, leading to the reduction of some employees. The global athletic apparel retailer is downsizing its strategic enterprise and enterprise functions departments, which are responsible for managing business processes. Insiders reveal that Nike is outsourcing some of these tasks to third-party suppliers as part of a broader strategic shift aimed at enhancing operational efficiency and refocusing on core competencies.

Since Elliott Hill returned to the company in October last year and resumed his role as CEO, he has made several adjustments to the organizational structure of the company's senior management. He has appointed new leaders for strategic, human resources, and sports marketing departments. Currently, Muge Dogan, a former Amazon executive, continues to serve as Nike's Chief Technology Officer.

Hill's efforts are directed towards reviving Nike's business, which had previously relied heavily on lifestyle products under the previous management, leading to a decline in sales and strained relationships with retail partners. Despite Nike's attempts to regain growth by refocusing on sports products and wholesale channels, the company faces challenges due to the trade war initiated by former U.S. President Trump and the uneven consumer spending in the U.S.