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Nike Appoints Jennifer Hartley as Chief Strategy Officer to Drive Transformation

Market IntelWednesday, Apr 23, 2025 12:06 am ET

1min read

Nike, Inc. (NKE.US) has appointed Jennifer Hartley as its new Chief Strategy Officer, marking a significant move in the company's ongoing transformation efforts. Hartley, a 14-year veteran of Nike, will be responsible for "developing, driving, and delivering Nike's strategic agenda," according to a memo from Nike's Chief Financial Officer, Matt Friend. This appointment comes after the departure of Daniel Heaf, who previously held the position of Chief Strategy and Transformation Officer earlier this year.

Hartley's promotion is part of a broader strategic initiative led by Elliott Hill, who took over as Nike's CEO in September of last year. Hill has been actively implementing the "Win Now" strategy, which aims to rapidly reshape the brand's competitive edge through a series of transformative changes. The appointment of Hartley is seen as a crucial step in this strategic overhaul, leveraging her extensive experience within the company to drive forward Nike's strategic goals.

The move to appoint Hartley as Chief Strategy Officer underscores Nike's commitment to internal talent development and strategic continuity. With her deep understanding of the company's operations and culture, Hartley is well-positioned to lead the strategic initiatives that will help Nike navigate the evolving landscape of the athletic apparel and footwear industry. Her role will involve working closely with various departments to ensure that Nike's strategic vision is aligned with its operational capabilities and market demands.

This appointment is part of a larger effort by Nike to adapt to changing market conditions and consumer preferences. The company has been focusing on innovation, sustainability, and digital transformation to maintain its leadership position in the industry. By appointing Hartley, Nike is signaling its intent to continue pushing forward with these initiatives, leveraging her expertise to drive meaningful change and growth.

Overall, the appointment of Jennifer Hartley as Chief Strategy Officer is a strategic move by Nike to strengthen its leadership team and accelerate its transformation efforts. With her extensive experience and deep understanding of the company, Hartley is well-equipped to lead Nike through its next phase of growth and innovation.

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