Nike and Adidas Shift to Direct-to-Consumer Sales, Leaving Retailers Behind
ByAinvest
Saturday, Nov 29, 2025 11:17 pm ET1min read
NKE--
Sneaker manufacturers like Nike and Adidas are shifting towards a direct-to-consumer (DTC) model to sell exclusive and collectible shoes, with a goal of generating half of their total net sales through DTC by 2025. This move has led to a decline in sales through traditional retail channels, with DTC accounting for 35% of Nike's revenue in 2020 and expected to reach $50 billion in 2022.
Stay ahead of the market.
Get curated U.S. market news, insights and key dates delivered to your inbox.
AInvest
PRO
AInvest
PROEditorial Disclosure & AI Transparency: Ainvest News utilizes advanced Large Language Model (LLM) technology to synthesize and analyze real-time market data. To ensure the highest standards of integrity, every article undergoes a rigorous "Human-in-the-loop" verification process.
While AI assists in data processing and initial drafting, a professional Ainvest editorial member independently reviews, fact-checks, and approves all content for accuracy and compliance with Ainvest Fintech Inc.’s editorial standards. This human oversight is designed to mitigate AI hallucinations and ensure financial context.
Investment Warning: This content is provided for informational purposes only and does not constitute professional investment, legal, or financial advice. Markets involve inherent risks. Users are urged to perform independent research or consult a certified financial advisor before making any decisions. Ainvest Fintech Inc. disclaims all liability for actions taken based on this information. Found an error?Report an Issue
Comments
No comments yet