NH Collection New York Madison Avenue Reimagined Under Crescent Hotels & Resorts

Crescent Hotels & Resorts has been selected to manage the NH Collection New York Madison Avenue, a 288-room hotel with mid-century-inspired interiors, a fitness center, and MAD Bar & Lounge. The hotel features a curated Italian-Mediterranean restaurant, Serafina, and offers breathtaking views of the Empire State Building. Crescent Hotels & Resorts is a nationally recognized operator of hotels and resorts with over 120 properties in the US & Canada.

Crescent Hotels & Resorts, a prominent operator of hotels and resorts, has been selected to manage the NH Collection New York Madison Avenue. The 288-room hotel, known for its mid-century-inspired interiors, is located in a beautifully restored early 20th-century Renaissance Revival building. The hotel's design combines historic charm with modern sophistication, offering guests breathtaking views of the Empire State Building and close proximity to Grand Central Station, Bryant Park, and Fifth Avenue shopping [1].

The hotel features carefully curated midcentury-inspired interiors with teal leather couches, retro radios, and record players, evoking nostalgia with a twist of modern artistry. Amenities include a fully equipped fitness center, MAD Bar & Lounge, and a curated Italian-Mediterranean restaurant, Serafina. The hotel's location and design make it a standout destination for discerning travelers seeking a stay that blends culture, character, and comfort in the heart of Manhattan [1].

Crescent Hotels & Resorts, with over 120 properties in the United States and Canada, is a nationally recognized operator of hotels and resorts. The company is known for its elevated hospitality and distinctive style, making it a suitable fit to manage the NH Collection New York Madison Avenue. The hotel's strategic location and unique offerings position it as a strong competitor in the hospitality market [1].

The hospitality industry is undergoing a significant transformation, with AI and robotics playing a pivotal role. According to a report, AI in hospitality is expected to see exponential growth, with the market size projected to reach $1.46 billion in 2029 at a compound annual growth rate (CAGR) of 57.8% [2]. Leading this shift is Nightfood Holdings Inc., a pioneer hospitality entity that combines hotel ownership with AI-driven Robotics-as-a-Service (RaaS). The company recently announced plans to acquire a 155-room Holiday Inn in Victorville, California, integrating guest-facing robots such as food-delivery concierges and laundry assistants [2].

Crescent Hotels & Resorts' management of the NH Collection New York Madison Avenue aligns with the broader trends in the hospitality industry, focusing on creating exceptional guest experiences and operational efficiency. As the industry continues to evolve, Crescent's expertise and focus on innovation will be crucial in maintaining the hotel's competitive edge [1].

References:
[1] https://www.hospitalitynet.org/news/4128401.html
[2] https://www.nasdaq.com/press-release/hospitality-gets-high-tech-future-hotel-investment-ai-automation-2025-08-04