NFT shares surge 11.34% intraday amid McGregor-Nurmagomedov NFT sales feud.

The NFT-related stock surged 11.34% intraday amid heightened media attention driven by the high-profile feud between Conor McGregor and Khabib Nurmagomedov over NFT sales. McGregor accused Nurmagomedov of exploiting Dagestani cultural heritage and his late father’s name to profit from a $4.4 million NFT collection, which Nurmagomedov defended as culturally significant "gifts." The viral social media clash, involving accusations of scamming and deletions of promotional content, amplified public discourse around NFTs, likely spurring speculative trading activity. While Seth Green’s NFT theft and project pause (Reasons 3–4) highlighted risks in the space, the dominant narrative centered on the UFC stars’ controversy, which may have driven short-term optimism about NFT market engagement. The stock’s sharp rise suggests investor sentiment was swayed by the visibility and perceived momentum in NFT-related projects despite underlying ethical debates.