NFT Sales Surge 78% as Prices Drop 80% in Q2 2025

In the second quarter of 2025, the NFT market experienced a significant shift, with sales surging by 78% while trading volume declined by 45%. This phenomenon, as reported by DappRadar, indicates a substantial drop in average prices, suggesting that the market is maturing as more traders engage with lower-priced NFTs. The average price of NFTs has decreased to a point where they are now five times cheaper than their previous highs, making them more accessible to a broader range of investors.

The decline in trading volume, which fell to $867 million, contrasts with the surge in sales, which reached 14.9 million. This discrepancy highlights a growing price sensitivity within the market, where investors are increasingly opting for cheaper digital assets. Ethereum remains the primary currency for NFT trading, but other chains like Polygon are also seeing increased usage, indicating a diversification in the market's infrastructure.

The user base in the NFT market grew by 20%, signaling increased participation and a potential shift in market sentiment. This growth in the user base is a key indicator of market maturation, as more individuals are drawn to the NFT space despite the drop in prices. According to DappRadar, this trend suggests a notable shift in market dynamics beyond the traditional bull-bear cycle, with affordability and accessibility becoming key drivers of sales.

Historically, similar trends have been observed when NFT volumes fell in March 2025. Low NFT prices often invite new retail participants, rejuvenating market interest. This trend is evident in the current market, where the subdued NFT market contrasts with traditional metrics like DeFi's TVL increase, showing divergence in the crypto sector. The market outcomes vary as the user base continues to grow, indicating a resilient and evolving market landscape.

According to Skirmantas Januskas, CEO of DappRadar, the decline in trading volume and the surge in sales highlight a sharp drop in average prices, with an increase in the number of traders. This trend underscores the evolving dynamics of the NFT market, where affordability and accessibility are becoming key drivers of sales. The market's focus on cheaper NFTs reflects a strategic pivot by investors, who are seeking to maximize returns while minimizing risks in a volatile market environment. This trend is likely to continue as the market seeks to balance growth with sustainability, making cheaper NFTs a significant factor in the market's future trajectory.