NFT Sales Decline 4.61% in First Half of 2025 Despite Strong January

Global non-fungible token (NFT) sales volumes reached $2.82 billion in the first half of 2025, marking a slight decrease of 4.61% from the $2.96 billion recorded in the second half of 2024. This data, provided by CryptoSlam, indicates a mixed performance for the NFT market. While the overall sales volume showed a decline, the market experienced a surge in the first quarter of 2025 with $1.59 billion in sales, followed by a cooling off in the second quarter with $1.24 billion. January stood out as the strongest month, recording sales volumes of $679 million. However, by June, sales had dropped to $388 million, reflecting a broader downward trajectory through the second quarter of 2025.

CryptoSlam’s data measures both primary and secondary sales of NFTs across various blockchains. Primary sales occur when an NFT is first sold, typically minted and sold directly by the creator, while secondary sales refer to the resale of NFTs after their initial mint. Despite the fluctuations in sales volumes, transaction activity and average NFT sales values remained relatively stable. The number of monthly transactions in the first half of 2025 ranged from four million to six million, with the average value of an NFT sale ranging from $80 to $100.

According to a report, NFT trading volumes and sales counts decreased throughout 2024, a trend that continued into 2025. In the second quarter of 2025, trading volumes reached $823 million, a 45% drop compared to the previous quarter’s $1.5 billion. Despite this decline in trading volumes, NFT sales counts showed signs of life in the second quarter of 2025. The sales count data refers to the number of individual NFT sales transactions. While sales counts dropped in the last four quarters, the second quarter of 2025 broke the trend, recording a 12.5 million NFT sales count despite lower trading volumes. This represents a 78% increase in sales counts compared to the previous quarter, indicating that even though NFTs are becoming more affordable, interest in digital collectibles has not disappeared.

The lower volumes reflect a “healthier” market. The vice president of marketing at an NFT platform stated that the lower volumes are a sign of a healthier, more sustainable market. “We’re moving past pure speculation into real utility and community-driven projects,”. “Prices have normalized, but interest and innovation remain strong.”. This shift reflects growing accessibility and affordability, fueled by multichain growth and the rise of new ecosystems. The market is moving past its previous hype cycles into a more mature phase. “Demand for digital assets is still strong, and we’re seeing NFTs power real go-to-market strategies for partners to build loyal communities and unlock new revenue streams.”

Interest in NFTs may be cooling in some areas, but standout launches continue to generate buzz. An American rapper sold out almost a million NFTs on a messaging platform in 30 minutes, signaling that interest in the space remains. The new digital gift collection of 996,000 NFTs on the TON blockchain generated $12 million in sales. The success of this launch could spark a “new NFT narrative.”