NFT Market Surges 96% in July as High-Value Trading Grows

Generated by AI AgentCoin World
Friday, Aug 8, 2025 5:47 am ET2min read
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Aime RobotAime Summary

- NFT market surged 96% in July 2025, with average prices doubling to $105, reflecting a shift to high-value trading.

- Blur dominated 80% of Ethereum NFT trading, leveraging advanced tools like Blend lending to boost high-value transactions.

- OpenSea retained top user base, while Zora gained traction via low-cost minting and creator-friendly features.

- Expanding use cases in real-world assets and event tickets, plus DeFi’s growth, signal a maturing, value-driven NFT ecosystem.

- Experts note reduced speculation and increased strategic trading, with NFTs outpacing DeFi in user engagement and confidence.

The NFT market experienced a notable resurgence in July 2025, marked by a 96% month-over-month increase in trading volume, which reached $530 million [1]. Despite a 4% decline in the total number of transactions, the average price of an NFT nearly doubled, rising from $52 in June to $105 in July [1]. This trend reflects a shift in buyer behavior toward higher-value assets, rather than volume-driven trading [1].

Blur, a platform designed for experienced NFT traders, accounted for 80% of Ethereum-based NFT trading in July [1]. The platform’s features, including its Blend lending tool, have enabled traders to leverage their existing NFT holdings for more complex transactions, thereby increasing the appeal of high-value trades [1]. Max Berger, a Web3 market expert, noted that Blur’s tools make it easier for traders to access liquidity and engage in advanced strategies [1].

While Blur gained traction among traders, OpenSea remained the leading NFT platform in terms of daily active users [1]. Its broad support for multiple blockchains and diverse NFT listings contributed to its continued dominance in the space [1]. Meanwhile, Zora, which operates on the Base network, also saw growing interest due to its low minting costs and creator-friendly tools [1]. Priya Das, a product strategist at an NFT startup, emphasized that such platforms are fostering a more inclusive and creator-focused market [1].

The shift in buyer behavior was further supported by DappRadar data, which showed a decline in the number of unique buyers by 17%, but a 9% increase in unique sellers [1]. This suggests that while fewer individuals were purchasing NFTs, those who were active in the market were doing so with a more strategic and value-driven approach [1]. Dana Li, a blockchain researcher, noted that speculation had largely moved aside, making room for serious collectors and investors [1].

The broader utility of NFTs also contributed to the market’s rebound. Beyond digital art and collectibles, NFTs are now being applied in areas such as event tickets, digital identity, and the tokenization of real-world assets [1]. These use cases are helping to restore confidence in the NFT market by demonstrating tangible value and real-world applicability [1].

In July, NFTs also outpaced DeFi in terms of user activity. While DeFi’s total value locked (TVL) increased by over 30% to reach $259 billion, NFT platforms recorded more daily active users [1]. OpenSea, for instance, attracted approximately 27,000 daily users, indicating a stronger individual engagement with NFTs compared to DeFi [1]. The growth of tokenized stocks also contributed to the broader Web3 ecosystem, with wallet interactions jumping from 1,600 to over 90,000 [1].

The July data suggests that the NFT market is evolving into a more mature and investment-oriented space. With improved tools, increased support for creators, and expanding use cases, the market appears to be moving beyond speculative trading. If this trend continues, the NFT market may see sustained growth into the following month and beyond [1].

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Source: [1] AInvest (https://coinmarketcap.com/community/articles/6895c4bdf559a4772ef42cc8/)