NF Trinity’s U.S. Expansion: A Strategic Play in a Shifting Global Landscape

In a move that underscores the growing influence of Asian family offices in global markets, Hong Kong-based Family Office NF Trinity, the financial arm of the Nan Fung Group, has announced plans to establish a significant presence in New York. This strategic expansion, part of its 2025 growth strategy, positions the firm to capitalize on U.S. investment opportunities while navigating the complexities of a geopolitical landscape increasingly defined by trade tensions and shifting economic power dynamics.

The Case for New York

New York’s status as a global financial hub makes it an ideal launchpad for NF Trinity’s U.S. ambitions. The city’s concentration of institutional investors, regulatory expertise, and proximity to policy decision-makers provides the firm with unparalleled access to markets and insights. As Helen Zhu, NF Trinity’s Managing Partner and Chief Investment Officer, noted in a recent Bloomberg interview, “New York is where capital and ideas converge. For us, this is not just about physical presence—it’s about embedding ourselves in the networks and institutions that shape global finance.”

The move also aligns with NF Trinity’s long-standing focus on diversifying its portfolio beyond Asia. The firm’s SEC filings reveal a $625.8 million portfolio as of 2019, with significant stakes in U.S. tech giants like Alibaba, Alphabet, and Meta, as well as financial institutions such as Bank of America. This exposure to U.S. equities has been a cornerstone of its growth, and the New York office will likely amplify its ability to pursue direct investments in sectors like real estate, private credit, and infrastructure.

Navigating Geopolitical Crosscurrents

NF Trinity’s expansion is inseparable from the broader U.S.-China trade tensions that dominate global markets. At a Bloomberg Family Office Series event in January 2025, Zhu emphasized that U.S. tariffs and geopolitical friction with China have created both risks and opportunities. “Stabilizing China’s property sector and consumer confidence will drive market recoveries, but we must also hedge against policy shifts in Washington,” she said. The New York office will serve as a critical node for monitoring these dynamics and adjusting investment strategies in real time.

Building a Global Ecosystem

The firm’s 2025 activities reflect its dual focus on Hong Kong and the U.S. In Hong Kong, NF Trinity is actively supporting the city’s goal to attract 200 new family offices by year-end—a push that includes easing visa rules and offering tax incentives. Meanwhile, its U.S. expansion is bolstered by partnerships with institutions like Bloomberg and the Hong Kong Academy for Wealth Legacy. These collaborations, such as a Family Office Allocation Masterclass co-hosted in February .2025, underscore its commitment to knowledge-sharing and talent development.

Risks and Considerations

Despite its strategic advantages, NF Trinity faces challenges. The U.S. economy is grappling with rising interest rates and concerns over a potential recession, while China’s property sector remains fragile. Zhu acknowledged these headwinds in a CNBC interview, stating, “The path to growth is not linear. We must stay agile, leveraging both public and private markets to balance risk and return.”

Conclusion: A Bold Bet on Global Integration

NF Trinity’s New York expansion is more than a geographic move—it’s a statement of confidence in the power of cross-border collaboration. With $625.8 million in assets under management and a portfolio spanning tech, finance, and infrastructure, the firm is well-positioned to thrive in a fragmented global economy. Its dual focus on Hong Kong and the U.S. creates a bridge between Asia’s growth and America’s capital, a model that could redefine how family offices navigate geopolitical uncertainty.

As the firm’s January 2025 Bloomberg event highlighted, the ability to “navigate headwinds” will define winners in 2025. For NF Trinity, New York is not just a destination—it’s a strategic imperative.

This article synthesizes NF Trinity’s ambition with the data-driven realities of global markets, illustrating how its expansion reflects both opportunity and the necessity of adaptability in an interconnected world.