Nexxen Wins Best Cookieless Identification Technology at 2025 Digiday Awards.

Nexxen, a global advertising technology platform, won the Best Cookieless Identification Technology award at the 2025 Digiday Technology Awards. Its proprietary tool, Nexxen Discovery, was recognized for leveraging contextual intelligence, first-party data, and AI-powered assistants to analyze consumer behavior and enable precise, privacy-safe advertising activations. The company's agnostic approach to identity also enables clients and partners to streamline operations and enhance decision-making.

Nexxen International Ltd. (NASDAQ: NEXN), a global advertising technology platform, has been recognized with the Best Cookieless Identification Technology award at the 2025 Digiday Technology Awards. The accolade highlights Nexxen's innovative approach to advertising technology, particularly through its proprietary tool, Nexxen Discovery.

Nexxen Discovery leverages contextual intelligence, first-party data, and AI-powered assistants to analyze consumer behavior across digital, social, and TV-on-demand channels in real-time. This capability allows for precise and privacy-safe advertising activations, addressing the challenges posed by the phase-out of third-party cookies.

The platform's agnostic approach to identity supports major IDs and combines AI-powered data signals, enabling clients and partners to streamline operations and enhance decision-making processes. Nexxen's recognition as a finalist for Best Data Management Platform and Best Buy-Side Programmatic Platform further underscores its strength across data and buy-side performance.

Karim Rayes, Chief Product Officer at Nexxen, commented on the award: "Signal loss is reshaping the advertising landscape, and many strategies focus on replacing existing identifiers. Nexxen takes a broader view: supporting all major IDs while redefining identity through AI-powered, data-driven signals that work seamlessly across channels. This recognition from Digiday’s panel of industry experts and thought leaders affirms Nexxen Discovery’s ability to deliver scale, precision, and transparency that create lasting value for our partners."

In addition to its award-winning technology, Nexxen has recently announced plans to seek authorization for a new $20 million ordinary share repurchase program, following the completion of its current program. This move is aimed at acquiring shares at a discounted valuation, reflecting confidence in the company's long-term prospects. The company also plans to invest an additional $35 million in VIDAA, increasing its equity stake to approximately 6%, to support the platform's North American CTV expansion.

Nexxen's strong cash position and profitable model provide flexibility for a balanced capital allocation strategy focused on long-term growth and shareholder value creation. The company is also exploring targeted strategic opportunities to expand its monetizable data assets, enhance its AI capabilities, and enter new high-growth markets.

References:
[1] https://www.stocktitan.net/news/NEXN/nexxen-wins-best-cookieless-identification-technology-at-the-2025-l7to9hbu9i34.html
[2] https://www.nasdaq.com/articles/nexxen-seeks-approval-20-mln-share-buyback-invest-35-mln-vidaa
[3] https://finance.yahoo.com/news/nexxen-seeks-authorization-20-million-113000416.html