Nexxen appoints Irina Katsnelson as SVP of Enterprise Sales to drive growth.

• Nexxen announces new commercial leadership team members • Irina Katsnelson joins as SVP of Enterprise Sales • Focus on accelerating DSP adoption and driving new business growth • Katsnelson brings experience from Viant Technology, Juice Mobile, News Corp, and Evolve Media • Nexxen's platform stands out in the complex advertising technology landscape • Katsnelson sees potential to unlock new opportunities for brands and agencies • Katsnelson aims to draw on her experience to shape a future-facing approach.

Nexxen (NASDAQ: NEXN), a global advertising technology platform with a strong focus on video and advanced TV, has announced significant additions to its commercial leadership team. The appointments aim to bolster the company's enterprise sales growth and data-led innovation.

Irina Katsnelson has joined Nexxen as Senior Vice President of Enterprise Sales. In this newly created role, Katsnelson will accelerate the adoption of Nexxen's demand-side platform (DSP) and drive new business growth. With over a decade of experience leading high-performing sales teams, including roles at Viant Technology, Juice Mobile, News Corp, and Evolve Media, Katsnelson brings a wealth of expertise to the position. She expressed her enthusiasm for the opportunity, stating, "Nexxen’s platform stands out in a complex landscape, and I see real potential to unlock new opportunities for brands and agencies here."

Additionally, Oscar Rondon has joined Nexxen as Vice President of Data and Measurement Solutions. Rondon will oversee the commercial strategy, growth, and end-to-end operations for Nexxen's TV Intelligence (TVI) offering. TVI leverages exclusive automatic content recognition (ACR) data to help advertisers plan, activate, and measure campaigns seamlessly across linear and digital channels. With nearly 20 years of leadership experience at MiQ, VideoAmp, Ampersand, and Adobe, Rondon brings a proven track record of strengthening media strategies with data. He said, "I've spent my career at the intersection of media, data, and technology – what's unique about Nexxen is how it weaves them into one unified solution."

Kara Puccinelli, Chief Customer Officer at Nexxen, commented on the appointments, "These new roles reflect our commitment to advancing Nexxen’s commercial strategy and delivering best-in-class offerings to both buy- and sell-side partners. Irina and Oscar bring deep expertise, strong reputations, and proven leadership that will strengthen our go-to-market approach, expand our reach, and deepen our relationships across the ecosystem."

Nexxen empowers advertisers, agencies, publishers, and broadcasters globally by utilizing data and advanced TV. The company's flexible and unified technology stack includes a DSP and supply-side platform (SSP), with the Nexxen Data Platform at its core. Nexxen's robust capabilities span discovery, planning, activation, monetization, measurement, and optimization, available individually or in combination to achieve partners' goals.

References:
[1] https://www.marketscreener.com/news/nexxen-bolsters-commercial-leadership-with-enterprise-and-data-hires-ce7c5fdfdc8df02c
[2] https://www.investing.com/news/company-news/alicia-boler-davis-named-president-of-ford-pro-effective-oct-1-93CH-4159905