NEXST Launches VR Division with UNIS K-Pop Group for Immersive Fan Experiences

NEXST, a UAE-based entertainment platform developer, has launched its groundbreaking VR division, aiming to transform the digital entertainment landscape. This new development is powered by advanced AI, VR, Web3, and Real-World Assets (RWA), marking NEXST’s first major collaboration with the rising global K-Pop sensation UNIS, who will make their virtual debut in an innovative format.

NEXST is an AI-driven entertainment platform designed to redefine how fans connect with artists. It offers immersive VR content, real-time interactivity, and digital ownership through Web3, providing fans with a novel way to experience music and storytelling. The platform has also introduced NEXST VR LIVE, a division dedicated to creating immersive XR experiences using Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).

NEXST VR LIVE aims to connect globally renowned artists, beloved IPs, and interactive VR environments, seamlessly integrated with Web3 technology. It will offer users virtual concerts and performances featuring world-class artists, interactive fan experiences powered by AI, and a smooth transition from Web2 to Web3 for mainstream fans.

Following this significant development, NEXST has partnered with the K-pop group UNIS, marking its first global partnership. UNIS, formed through the hit survival show UNIVERSAL TICKET, will kickstart the launch. Axel Gutman, the Co-Founder of NEXST, commented on the platform launch, stating, “We believe the future of entertainment is immersive, decentralized, and artist-centric…Welcoming UNIS to the NEXST VR LIVE platform is just the beginning. We’re excited to announce more collaborations with global artists and top K-Pop stars in the coming months.”

NEXST aims to tap into a vibrant, global fanbase by partnering with UNIS, helping transition millions of Web2 music fans into the Web3 world. The core of NEXST’s entertainment platform is the $NXT token, which backs the platform with real-world and digital utilities that enhance fan engagement, access, and ownership. NEXST is committed to expanding its global presence by deepening collaborations with a diverse array of global artists and IPs, consistently delivering next-generation entertainment experiences that foster deeper connections between fans and artists.

This partnership between NEXST and UNIS is set to unlock experiences that were previously unimaginable in the entertainment sector. By leveraging AI to personalize fan interactions, VR to provide immersive concert experiences, and Web3 to ensure decentralized and secure engagement, this collaboration is expected to set a new standard for how artists and fans connect in the digital age. The launch of the Web3 VR entertainment platform underscores NEXST's dedication to innovation and its vision for the future of entertainment, paving the way for other artists and entertainment entities to explore the potential of Web3 and VR technologies. This collaboration marks a significant step towards a more interactive and immersive entertainment landscape, where fans can engage with their favorite artists in unprecedented ways.