NEXST Launches VR Division with UNIS K-Pop Debut

NEXST, a pioneering entertainment platform developer based in the UAE, has launched its groundbreaking VR division, powered by cutting-edge AI, VR, Web3, and Real-World Assets (RWA). This new platform aims to revolutionize the way fans connect with artists by offering immersive VR content, real-time interactivity, and digital ownership through Web3 technology. The platform's inaugural collaboration features the rising global K-Pop sensation UNIS, marking their virtual debut in an innovative new format.

NEXST's mission is to reshape the entertainment landscape by creating an immersive, decentralized, and artist-centric experience. The platform's first major collaboration with UNIS is just the beginning, with more partnerships with global artists and top K-Pop stars expected in the coming months. Axel Gutman, Co-Founder of NEXST, expressed excitement about the future of entertainment, stating, "We believe the future of entertainment is immersive, decentralized, and artist-centric."

NEXST VR LIVE, a dedicated division within the platform, focuses on creating immersive XR experiences using Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). This initiative seamlessly integrates globally famous artists, beloved IPs, and interactive VR environments with Web3 technology. Key features of NEXST VR LIVE include virtual concerts and performances with world-class artists, interactive fan experiences powered by AI, Web3 integration for digital ownership, and a smooth transition from Web2 to Web3 for mainstream fans.

UNIS, the powerhouse K-Pop girl group formed through SBS’s hit survival show UNIVERSAL TICKET, is the inaugural artist to join NEXST VR LIVE. Since their 2024 debut with WE UNIS and breakout single SUPERWOMAN, UNIS has captivated fans worldwide with their energy, vocals, and fierce Gen Z appeal. By partnering with UNIS, NEXST aims to transition millions of Web2 music fans into the Web3 world, tapping into a vibrant, global fanbase.

The $NXT token powers the NEXST entertainment platform, offering real-world and digital utilities that enhance fan engagement, access, and ownership. Exclusive access to VR concerts, discounted live tickets, VIP events, and early content drops are among the benefits. Additionally, fans can access premium AI agent features, advanced LLM tools, and participate in artist growth via fan voting. GameFi rewards, including earning $NXT through gameplay, unlocking in-game NFT items, and receiving exclusive airdrops, are also part of the platform's offerings. Details about the $NXT token will be released soon via NEXST’s official social channels.

Looking ahead, NEXST plans to continue pushing the boundaries of innovation by integrating AI, VR, and Web3 technologies across various entertainment domains, including music, live performances, and fan communities. Following UNIS, NEXST aims to deepen collaborations with a diverse array of global artists and IPs, consistently delivering next-generation entertainment experiences that foster deeper connections between fans and artists. The platform invites fans to anticipate more groundbreaking events, collaborations, and updates as they collectively build the future of entertainment.