NEXST Launches KISS OF LIFE VR Concerts on Web3 Platform

NEXST VR LIVE, a Web3 entertainment platform, has partnered with KISS OF LIFE, the 2025 Asia Artist Awards 'Best Musician Group' winner, for immersive VR concerts. This partnership marks KISS OF LIFE as the platform's second official artist collaboration. NEXST VR LIVE is part of the NEXST ecosystem and is supported by the $NXT token.

The platform aims to bring large-scale global fandoms onto the blockchain by embedding digital ownership, decentralized access, and immersive technology into entertainment experiences. KISS OF LIFE's high-energy performances and strong influence on global youth culture are expected to attract a wide audience. The VR experience will allow fans to step into the music world and share a virtual space with the artists.

NEXST leverages AI, VR, and blockchain to bridge mainstream Web2 audiences into Web3 in an accessible way. The platform does not require prior crypto knowledge, making it an intuitive entry point into the decentralized ecosystem. In July 2025, NEXST VR LIVE announced Korean girl group UNIS as its first collaboration artist. The KISS OF LIFE partnership is seen as a significant step forward in NEXST's evolution.

What Makes KISS OF LIFE a Strategic Partner?

KISS OF LIFE has approximately 9 million followers across global social platforms. The group's dynamic stage presence and expressive performance style are well-suited for immersive VR environments. Following a successful Japanese debut in November with a new album, they wrapped up a sold-out Japan tour in December. The partnership with NEXST VR LIVE is expected to further expand their international influence.

NEXST VR LIVE aims to move beyond traditional 'watch-only' concert formats and redefine how live music is consumed in digital environments. Fans will have the opportunity to engage in a next-generation VR live experience. The platform introduces Web3-native value propositions such as digital asset ownership and cryptocurrency-based purchases.

How Is NEXST Shaping the Future of Entertainment?

NEXST blends AI, VR, and Web3 to create more immersive and rewarding entertainment experiences. The platform is expanding collaborations with global and K-pop artists as well as premium IP to build a new paradigm where fans can discover, connect, and co-create shared experiences. NEXST is focused on building a sustainably scalable entertainment ecosystem that evolves alongside its global community.

The platform is also developing a unified digital economy for global engagement by transforming the full spectrum of fan experiences into on-chain, verifiable value. NEXST's AI-driven entertainment infrastructure is designed to blend proven Web2 models with VR, AI, gaming, and RWA ticketing. The company aims to make music, live shows, and fan communities more immersive and rewarding than ever.

NEXST is positioning itself as a leader in the Web3 entertainment space by offering a beginner-friendly package that includes digital asset ownership and crypto-powered VR content purchases. The platform's strategic partnerships with artists like KISS OF LIFE are expected to drive adoption and growth in the Web3 entertainment sector.