Nexo Partners with DP World Tour for 3-Year Digital Asset Deal

Generated by AI AgentCoin World
Wednesday, Jul 2, 2025 6:28 am ET2min read

Nexo, a leading digital assets wealth platform, has secured a three-year partnership with the DP World Tour, becoming the tour's first-ever Official Digital Asset and Wealth Partner through 2027. This groundbreaking collaboration marks the first sponsorship between a crypto wealth platform and a major professional golf tour, positioning both entities at the forefront of global sport and finance innovation.

The partnership will commence with six premier tournaments in 2025, including the Genesis Scottish Open, the Betfred British Masters, the BMW PGA Championship, the Abu Dhabi Championship, and the season-ending DP World Tour Championship in Dubai. These events will feature notable players such as Rory McIlroy, Scottie Scheffler, and Matt Fitzpatrick.

Central to the 2025 calendar is the newly established Nexo Championship, scheduled for August 7–10, 2025, at the prestigious Trump International Golf Links in Aberdeenshire, Scotland. This event underscores Nexo’s entry into global sports sponsorship, combining prestige, performance, and innovation in one of the sport's most esteemed venues.

Antoni Trenchev, Co-founder and Managing Partner of Nexo, highlighted the alignment between wealth management and golf, stating, "This partnership reflects our belief that wealth and golf are built the same way: with preparation, control, and vision. Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance – whether on the course or in finance. Golf is a natural fit for our brand: elevated, global, and principled."

Max Hamilton, Executive Commercial Director of the DP World Tour, echoed this sentiment, noting, "Nexo’s forward-thinking approach to innovation and performance aligns seamlessly with ours. Just as the DP World Tour connects global golf fans using the latest technologies, Nexo is reshaping wealth-building with digital tools. Our audience is global, affluent, and financially savvy — making this partnership a powerful platform for strategic engagement."

Throughout the events, Nexo will offer premium hospitality and bespoke experiences tailored to high-net-worth clients, reflecting the company's commitment to white-glove, custom services. Strategic branding on and off the course will emphasize the shared values of discipline, precision, and long-term performance, mirroring Nexo’s approach to building sustainable wealth.

Launched in 2018, Nexo aims to help its clientele manage, preserve, and grow their crypto holdings. This partnership is a key component of Nexo’s international presence, reinforcing its mission to drive the next generation of wealth. The collaboration signifies the emergence of a new type of partner in elite golf: digital-first, innovation-led, and globally minded. For Nexo, this is more than a sponsorship; it is a cultural statement and a bold expansion into the real-world arenas where wealth lives, grows, and competes.

The DP World Tour, the main men’s professional golf tour, showcases global talent in iconic destinations and uses its platform to build, entertain, and connect its global community. The 2025 Global Schedule features 42 tournaments in 26 different countries, including five Rolex Series events and four Major Championships, all of which count towards the Race to Dubai Rankings, the Tour’s season-long competition.

DP World, a leading provider of global smart end-to-end supply chain and logistics solutions, has been the title partner of the DP World Tour since the start of the 2022 season. The tour also enjoys support from leading business brands such as Rolex, BMW, Buffalo Trace Distillery, Emirates, and

as Official Partners.

Comments



Add a public comment...
No comments

No comments yet