Nexo Becomes the Official Digital Asset Partner of the Audi Revolut F1 Team

Audi Revolut F1 Team has announced a multi-year partnership with Nexo, the leading digital assets platform. This collaboration makes Nexo the team's inaugural official digital asset partner.

The strategic alliance is designed to leverage Nexo's digital tools and Audi Revolut F1 Team's global presence to redefine digital wealth. The partnership aligns both brands' focus on innovation, precision, and performance.

Nexo will activate globally through premium experiences and digital-first engagement. This includes exclusive access for fans and Nexo clients, co-created content, and immersive brand experiences. The goal is to bring both parties closer through meaningful utility and premium offerings.

Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team, highlighted the significance of the partnership. He noted that the alliance reflects a shared ambition to scale with discipline and innovation.

Antoni Trenchev, Co-founder of Nexo, emphasized the demanding nature of their partnership. He stated that the collaboration is grounded in the same discipline and precision that defines success in motorsports.

Audi Revolut F1 Team is the official factory team of Audi as it enters the FIA Formula 1 World Championship in 2026. The team is based in three locations: Neuburg, Germany; Hinwil, Switzerland; and Bicester, United Kingdom.

The team is strategically timed to coincide with new Formula 1 regulations focused on electrification. These regulations include an increase in the electric share of the hybrid drive to nearly 50% and the introduction of 100% sustainable fuels.

Why Did This Happen?

Audi Revolut F1 Team and Nexo share a common trajectory of innovation and disciplined execution. The partnership is a pivotal moment for both organizations as Audi Revolut F1 Team enters Formula 1 and Nexo expands as a premium digital asset platform.

Both brands are ambitious and performance-driven. Their alignment underpins a shared engineering mindset and a focus on performance at the highest level.

How Did Markets React?

The partnership is expected to bring tangible value from exclusive experiences to new ways of engaging the global fanbase and Nexo's clients. This includes opportunities for digital-first engagement and premium money-can’t-buy experiences.

The market is responding positively to the strategic alignment of both brands. This partnership is seen as a way to create a new standard for how digital assets and motorsports can intersect.

What Are Analysts Watching Next?

Analysts are watching how the partnership evolves over the multi-year duration. Key metrics include the success of premium experiences and the impact on Nexo's client engagement.

The market is also observing how Audi Revolut F1 Team leverages Nexo's digital tools to enhance its global fan engagement. This includes co-created content and immersive brand experiences that align with both brands' innovation goals.

The partnership is expected to have long-term implications for both brands. The success of this collaboration could influence future partnerships in the digital asset and motorsports industries.