Nexo Named Official Digital Asset Partner of Audi Revolut F1 Team

Nexo, a leading digital assets platform, has been named the official digital asset partner of the Audi Revolut F1 Team. This multi-year agreement, announced on January 16, 2026, marks a significant step in the intersection of digital finance and motorsports. The partnership aligns both brands around innovation and performance, with Nexo's digital tools being placed on a global stage.

The collaboration between Nexo and the Audi Revolut F1 Team is expected to redefine digital wealth and fan engagement. Nexo will activate globally through premium experiences, digital-first engagement, and co-created content. The partnership coincides with Audi's 2026 entry into the FIA Formula 1 World Championship.

Nexo's role in the partnership includes offering digital-first activations, exclusive experiences, and educational content to bring fans and Nexo clients closer to the Audi Revolut F1 Team. This move aims to create meaningful utility and premium experiences for a global audience.

Why Did This Happen?

Audi Revolut F1 Team is entering Formula 1 for the first time in 2026. This project represents the ultimate expression of Audi's 'Vorsprung durch Technik' philosophy. The team's operations are spread across three locations: Germany, Switzerland, and the United Kingdom, ensuring a culture of precision and innovation.

Nexo, since 2018, has provided unmatched opportunities to clients in over 150 jurisdictions. The platform offers a range of services, including high-yield savings, crypto-backed loans, and trading tools. This partnership allows Nexo to expand its global reach and align with a prestigious brand like Audi.

How Did Markets React?

The partnership was announced as part of Audi's broader strategy to enter Formula 1. It reflects a shift in sponsorship strategies from passive branding to active collaboration and value co-creation. This move is expected to enhance fan engagement and provide new revenue streams for the team.

Nexo's global exposure through Formula 1 is a strategic move to demonstrate the practical applications of its services. The association with Audi enhances Nexo's credibility and trustworthiness in the competitive crypto market.

What Are Analysts Watching Next?

Industry analysts view this deal as a bellwether for future sports sponsorships. Sarah Chen, a leading sports marketing analyst, noted that modern partnerships require active collaboration and value co-creation. The Audi-Nexo deal is designed to integrate services directly into the fan journey, which is the new gold standard.

From a regulatory standpoint, the partnership reflects a maturation process in the crypto industry. Following market adjustments in 2022–2023, crypto companies now face greater scrutiny. Nexo's ability to secure a partnership with Audi suggests a level of operational robustness and long-term strategic planning.

The success of this partnership will be measured by its ability to deliver unique, secure, and valuable experiences to the global community of motorsport enthusiasts. This could set a new template for the industry, particularly in integrating digital assets into fan engagement.