Nexo Back in U.S. Market as Trump Inaugurates Scotland Golf Course for Nexo Championship

U.S. President Donald Trump inaugurated a new golf course in Aberdeen, Scotland, on July 29, 2025, ahead of the inaugural Nexo Championship, scheduled for August 7–10. The event, hosted at Trump International Golf Links, featured Nexo co-founders Antoni Trenchev and Kosta Kantchev, Scotland’s First Minister John Swinney, and business and sports leaders. The tournament, added to the DP World Tour calendar, marks Nexo’s latest partnership with global golf events, joining its sponsorship of six other 2025 tournaments, including the Genesis Scottish Open and DP World Tour Championship. Nexo, a crypto wealth platform with $11 billion in assets, is leveraging these collaborations to align digital finance with mainstream institutions as it seeks to re-enter the U.S. market [1].

The reentry strategy follows Nexo’s exit from the U.S. in December 2022 due to regulatory challenges. Donald Trump Jr. participated in discussions in Bulgaria in April 2025, where the firm outlined plans to address compliance issues and rebuild operations. Nexo’s co-founder Trenchev highlighted shared visions with Trump on innovation and crypto’s role in the U.S. economy, emphasizing the event as a step toward regaining credibility in a market wary of crypto volatility [1].

The Aberdeen golf course, a key asset in Trump’s portfolio, is expected to boost Scotland’s golf tourism revenue, which generates over $400 million annually. Local officials anticipate the Nexo Championship will extend the region’s tourism calendar and attract international attention. Nexo’s sponsorship strategy also includes promoting its digital finance products, such as crypto-backed loans and high-yield savings tools, while navigating regulatory scrutiny of digital assets [1].

The partnership underscores a calculated risk for Nexo. By aligning with Trump’s media presence and golf ventures, the firm aims to rebrand as a stable player. However, Trump’s polarizing influence could complicate public and regulatory perceptions. Nexo’s reentry involves hiring former U.S. regulators and legal advisors to address past issues, such as lending practices and asset transparency. The success of the strategy will hinge on balancing Trump’s visibility with compliance demands [1].

The collaboration reflects the intersection of politics, finance, and real estate in modern business. Trump’s ability to attract high-net-worth individuals and generate media coverage complements Nexo’s institutional partnerships with banks and fintech firms. The firm’s focus on regulated environments and strategic alliances positions it to navigate the U.S. market’s complexities, though challenges remain amid heightened regulatory scrutiny [1].

Sources:

[1] “Trump Inaugurates New Aberdeen Course Ahead Of Nexo Championship, Crypto Lender Eyes U.S. Market Reentry,” Benzinga (https://www.benzinga.com/news/sports/25/07/46708897/trump-inaugurates-new-aberdeen-course-ahead-of-nexo-championship-crypto-lender-eyes-u-s-market-reentry)