Nexo Expands Latin America Presence as Official Crypto Partner of Mifel Tennis Open

Nexo has been named the Official Crypto Partner of the Mifel Tennis Open by Telcel-Oppo, marking a significant expansion of its presence in Latin America. This partnership follows Nexo's earlier sponsorship of the Acapulco Open, demonstrating the company's growing influence in the region. The Mifel Tennis Open, with an expected live audience of 35,000, provides Nexo with a prime opportunity to engage with the rapidly expanding digital asset user base in Latin America.

In addition to its sponsorship, Nexo is collaborating with local tennis talent Rodrigo Pacheco Mendez. The rising star will play a central role in Nexo's presence at the event, participating in a series of activations and initiatives aimed at tournament attendees. Pacheco Mendez embodies the values that Nexo supports—performance, ambition, and long-term potential. This partnership underscores Nexo's focus on backing emerging talent while building deeper ties with the region's digitally savvy audience.

Pacheco Mendez expressed his enthusiasm for the partnership, stating that it goes beyond supporting tennis. He highlighted Nexo's belief in the journey and effort behind success, emphasizing that building something meaningful takes time, focus, and the right mindset. He is proud to work with a firm that celebrates growth, persistence, and the next generation of both athletes and investors.

Nexo's partnership with the Mifel Tennis Open is part of its broader effort to enhance the premium experience associated with its digital assets wealth platform. According to Kosta Kantchev, Co-founder and Executive Chairman of Nexo, tennis and wealth creation share common values such as foresight, resilience, and execution. The return to the ATP stage reaffirms Nexo's belief in building enduring success through experiences that reflect the values of championship tennis: strategy, vision, and commitment. Kantchev also expressed honor in partnering with Pacheco Mendez, whose talent, determination, and rising trajectory embody the values held dear at Nexo.

As part of its presence at the tournament, Nexo has set up an exclusive lounge for Nexo Private clients, offering a space to relax and hold strategic discussions. The activation also includes private tennis clinics, allowing select clients to play alongside top athletes. Through investments in high-profile events with strong local relevance, Nexo aims to strengthen its position in Latin America and reinforce the value it offers to clients of its wealth platform.