Nexo Bolsters Latam Push with Buenbit Buy, Gains 1M Users in Argentina

Nexo, the global digital asset platform, has agreed to acquire Buenbit, a prominent crypto platform in Argentina, in a strategic move to expand its footprint across Latin America. The acquisition brings more than 1 million users into Nexo's ecosystem and provides a CNV-registered foothold in Argentina, a key market for crypto adoption.

. The deal remains subject to regulatory approval according to reports.

Buenbit, which is registered with Argentina's securities regulator, has gained traction as a major on-ramp for users seeking alternatives to volatile local currencies and limited access to traditional credit. The platform has processed over $2 billion in volume and added more than 40,000 active users in late 2025 alone. With its operations now set to merge with Nexo's global platform, the company's clients will gain access to advanced financial tools and services, including high-yield savings and crypto-backed credit according to reports.

This acquisition aligns with Nexo's broader strategy to establish Buenos Aires as a regional hub and expand its operations into Peru and Mexico. The move taps into Argentina's growing crypto penetration, driven by high inflation and a need for stable savings instruments. The combined entity aims to offer a more robust and secure infrastructure for users, enhancing liquidity and client support according to reports.

Strategic Expansion and Market Dynamics

The acquisition marks a significant step for Nexo as it seeks to expand its regulated presence in a region that has become one of the fastest-growing digital asset markets globally. Latin America's unique economic landscape, characterized by currency instability and a high demand for dollar-denominated assets, makes it a strategic market for crypto platforms. Argentina, in particular, has emerged as a proving ground for fintech innovation, with crypto adoption rates among the highest in the world.

Buenbit CEO Federico Ogue emphasized that the partnership would empower users to save, invest, and grow wealth in a regulated and transparent environment. He noted that the integration of Nexo's global resources with Buenbit's local expertise would create new opportunities for financial inclusion. With the shift, Buenos Aires is poised to become a central node in Nexo's regional expansion according to reports.

Nexo co-founder Antoni Trenchev highlighted the strategic importance of Buenos Aires as a base for future operations. He stated that Argentina's role as a fintech innovator positions it well for Nexo's long-term goals. The acquisition follows a multiyear expansion strategy aimed at developing sustainable partnerships and investments across the region according to reports.

Regulatory and Operational Considerations

The deal is still pending regulatory approval, a critical step in ensuring compliance with Argentina's financial regulations. Nexo has previously faced regulatory challenges, including a $45 million settlement with U.S. regulators in 2023. However, the company has taken steps to reposition itself, including meeting compliance requirements in the U.K. and resolving a multi-year investigation in Bulgaria.

The integration of Buenbit into Nexo's global infrastructure will bring enhanced security, liquidity, and a broader range of financial products to its users. These include structured investment tools, advanced trading options, and a loyalty program powered by the NEXO token. The move is expected to strengthen Nexo's position in a region where crypto adoption is accelerating according to reports.

Argentina's central bank is also exploring new rules that could allow traditional banks to trade crypto, signaling a shift in regulatory attitudes. As more institutional players consider entering the space, the demand for robust, regulated platforms like Nexo is likely to increase according to reports.

Broader Industry Context

Nexo's acquisition of Buenbit reflects broader trends in the crypto and fintech sectors. As traditional financial systems struggle to address issues like inflation and credit access, digital solutions are gaining traction. The integration of crypto into mainstream financial services is being driven by both technological innovation and regulatory evolution according to reports.

In addition to Nexo, other major players are also investing in Latin America. The region's growing crypto market has attracted attention from global investors, with Argentina standing out due to its high levels of financial instability and rapid adoption of digital assets. The acquisition positions Nexo to capitalize on these dynamics and further its mission of bridging the gap between legacy finance and the crypto economy according to reports.