Newsmax Creates Digital Assets Treasury with Bitcoin and Trump Meme Coin

Newsmax, a publicly traded media company, is creating a digital assets treasury centered on Bitcoin and President Donald Trump's meme coin, TRUMP. The company's board of directors approved the plan to acquire up to $5 million of the two assets over the next year. The decision aims to reflect Bitcoin's growing popularity and the potential success of the Trump presidency.

Newsmax, a publicly traded media company, has taken a significant step into the world of digital assets by approving a plan to create a digital assets treasury centered on Bitcoin and President Donald Trump's meme coin, TRUMP. The company's board of directors has authorized up to $5 million in purchases of the two assets over the next year, according to a Coinotag report.

The move is part of a broader trend among media companies to hold digital assets as reserves. Newsmax joins Trump Media, which earlier this year acquired about $2 billion of Bitcoin and related securities, positioning it among the largest publicly traded Bitcoin holders, the report notes. If Newsmax deploys the full $5 million toward BTC purchases, the report says it would acquire roughly 46 BTC, keeping its holdings well outside the top 100 corporate holders by that metric.

CEO Christopher Ruddy stated, "Bitcoin is fast becoming the gold standard of cryptocurrency, and we believe it would be an important company marker to add this asset to our company reserves." He also expressed excitement about adding the TRUMP coin to their cryptocurrency plan, linking its value to the success of the Trump presidency, the report adds.

On the day of the announcement, Newsmax shares (ticker NMAX) fell about 4% to $10.83 on the New York Stock Exchange before modest after-hours gains. Both Bitcoin and TRUMP dipped on the news, with BTC falling 3% to $107,709 and TRUMP declining 2.1% to $5.90, according to the report. The TRUMP coin currently trades outside the top 100 cryptocurrencies by market capitalization, the report says.

The operational and disclosure considerations remain unspecified in the initial announcement. Investors and observers should watch for subsequent disclosures on purchase timing, custody providers, and accounting treatment to evaluate the long-term impact of this move, the report advises.

In conclusion, Newsmax's plan to build a digital assets treasury centered on Bitcoin and the TRUMP meme coin marks a strategic and deliberate step into corporate crypto holdings. This move signals growing corporate acceptance of crypto exposure while remaining modest in scale relative to larger corporate treasuries. Further developments will be closely monitored for their potential long-term implications, the report concludes.