Newell Brands (NWL) Valuation Reassessed After Chesapeake Bay Fragrance Relaunch and Recent Share Price Rebound

Friday, Jan 23, 2026 5:45 am ET1min read
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Newell Brands (NWL) is back in focus after relaunching its Chesapeake Bay Fragrance line with a refreshed identity and expanded product range. The company's share price has climbed 20.5% in the past 30 days and 16.9% year to date, but the 1 year total shareholder return shows a 55.8% decline. Newell Brands is considered undervalued with a narrative fair value of $5.05, driven by earnings recovery and margin repair over time. However, there are still risks including ongoing core sales pressure and high net leverage of 5.5x.

Newell Brands (NWL) Valuation Reassessed After Chesapeake Bay Fragrance Relaunch and Recent Share Price Rebound

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