Newcastle United Leverages Crypto to Fuel Global Growth and Fan Engagement

Newcastle United has entered into a multi-year partnership with global cryptocurrency exchange BYDFi, marking a strategic move to enhance the club's international presence and engage with a growing global fanbase through digital finance tools and innovative experiences. Under the agreement, BYDFi becomes the club’s official Cryptocurrency Exchange Partner, with its branding featured across various digital platforms, including monthly highlight packages on social media channels. The collaboration aims to leverage the club's expanding international reach and provide fans with access to cutting-edge financial services and educational resources.

The partnership is expected to accelerate Newcastle United’s international growth, particularly in key markets like the Asia-Pacific region, where the club has already achieved significant viewership. Premier League games involving Newcastle now attract the fifth-highest TV audience among all European clubs in the region, and the club ranks among the fastest-growing on Premier League social media platforms. This alliance is set to further enhance the club’s engagement with a global audience while providing BYDFi with access to one of Europe’s most prominent football brands.

Newcastle United’s Chief Commercial Officer, Peter Silverstone, emphasized the alignment between the club’s vision and BYDFi’s mission to support individuals in building their financial futures. “We are delighted to welcome BYDFi to our growing family of partners,” he said. “Their mission resonates with ours, and by working with brands that operate in international markets, we can further tap into local knowledge and expertise to grow even further.”

Michael Hung, Co-founder and CEO of BYDFi, echoed the sentiment, noting that the partnership reflects the company's ambition to expand its reach and connect with new audiences. “Partnering with one of Europe’s biggest clubs shows our ambition to continue our growth and reach new audiences,” he said. “We are delighted to be working with Newcastle United and to reach their growing global fanbase.”

BYDFi, which was founded in 2020, currently serves over one million users across 190 countries and regions. The platform offers a range of crypto trading services tailored to both beginners and experienced investors, with a strong focus on compliance, education, and community-building. The partnership with Newcastle United is expected to further enhance BYDFi’s visibility and credibility in the global financial landscape.

The collaboration is also set to bring new digital experiences to fans, including interactive content and exclusive offers, while supporting the club's long-term international growth strategy. As the club continues to strengthen its global presence, the partnership with BYDFi represents a significant step in integrating digital finance into the fan experience and expanding the club’s influence in international markets.

Source:

[1] Newcastle United partner with global Cryptocurrency Exchange (https://www.newcastleunited.com/en/news/newcastle-united-partner-with-global-cryptocurrency-exchange)

[2] Newcastle United Announce Multi-year Partnership With BYDFi (https://www.thestreet.com/crypto/press-releases/newcastle-united-announce-multi-year-partnership-with-bydfi)