Newcastle United Buids Global Fanbase With Crypto Alliance

Newcastle United has entered into a multi-year partnership with cryptocurrency exchange platform BYDFi, a move aimed at expanding the club’s global reach and enhancing digital engagement with its fanbase. The collaboration will see BYDFi become the club's official cryptocurrency exchange partner, with its branding featured across various digital assets, including social media content such as monthly match highlights. The partnership underscores a strategic effort to connect with Newcastle United's rapidly growing international audience, particularly in regions like the Asia-Pacific, where the club's Premier League games now attract the fifth-highest TV audience among European clubs [2].

Peter Silverstone, Newcastle United’s Chief Commercial Officer, emphasized the significance of the partnership in aligning with the club’s international growth strategy. He noted that since the 2021/22 season, the club’s broadcast audience has ranked second among Europe’s top football clubs, and its social media presence has grown at a remarkable rate. By partnering with a global financial services provider like BYDFi, the club aims to leverage local market expertise and deepen its connections in key international territories [2]. Silverstone added that the partnership will enable the club to develop innovative, digital-led activities that bring fans closer to the club.

BYDFi, which was founded in 2020, now serves over 1 million users across 190+ countries and regions. The platform offers a range of crypto trading services for both novice and experienced investors, with a focus on education, compliance, and community engagement. The company’s co-founder and CEO, Michael Hung, highlighted the shared philosophy between the two organizations: a commitment to building long-term success through consistent action. He stated that partnering with one of Europe’s most prominent football clubs aligns with BYDFi’s goal of reaching new audiences and expanding its global footprint [1].

The collaboration is expected to provide Newcastle United supporters with access to digital finance tools and new experiences through BYDFi’s platform. This includes educational resources and innovative financial solutions tailored to the growing interest in digital assets. Hung explained that the partnership supports the concept of “BUIDL Your Dream Finance,” a term used to describe the process of turning financial aspirations into reality through actionable steps [1].

The deal represents a significant step for both entities. For Newcastle United, it reflects a broader effort to engage with a global audience using digital innovation. For BYDFi, it offers a high-profile platform to showcase its services and expand its influence within the international financial ecosystem. The partnership also highlights the increasing intersection between sports and finance, particularly in the digital asset space, where clubs are exploring new ways to connect with fans and generate value [2].

Source: [1] Newcastle United partner with global Cryptocurrency Exchange (https://www.nufc.co.uk/en/news/newcastle-united-partner-with-global-cryptocurrency-exchange) [2] Newcastle United Announce Multi-Year Partnership With (https://www.coindesk.com/press-release/2025/08/26/newcastle-united-announce-multi-year-partnership-with-bydfi)