Newcastle United BUIDLs Global Ambitions With Crypto Partner

Newcastle United has announced a multi-year partnership with cryptocurrency exchange platform BYDFi, marking a strategic move to expand its international market presence. Under the agreement, BYDFi will become the club’s official cryptocurrency exchange partner, with its branding integrated into digital assets, including social media content such as monthly match highlights [1]. The collaboration is intended to bolster the club’s engagement with its global fanbase while aligning with BYDFi’s goals of expanding its influence in the international financial sector [1].

The partnership represents a significant step in Newcastle United’s broader international growth strategy. According to Peter Silverstone, the club’s Chief Commercial Officer, the agreement allows the club to collaborate with innovative brands that operate in global markets, providing access to local knowledge and expertise. “We are delighted to welcome BYDFi to our growing family of partners and excited to be working with such an innovative and forward-thinking brand,” Silverstone stated. He added that the club’s increasing presence in international markets is evident, particularly in the Asia-Pacific region, where its league games now attract the fifth highest TV audience among European football clubs [1].

BYDFi, a cryptocurrency platform established in 2020, has grown to serve over 1 million users across more than 190 countries and regions. The company emphasizes compliance, education, and community-building within its suite of crypto trading services. Michael Hung, BYDFi’s co-founder and CEO, expressed enthusiasm for the partnership, noting that “lasting success comes from doing the right things, repeatedly, over time.” Hung also introduced the concept of “BUIDL,” a term the company uses to describe the process of turning ideas into reality through consistent action [1].

The collaboration aims to provide Newcastle United supporters with access to digital finance tools and innovations from BYDFi. In return, the platform gains exposure to the club’s global fanbase, enabling it to reach new audiences. “Partnering with one of Europe's biggest clubs shows our ambition to continue our growth and reach new audiences,” Hung added [1].

This partnership reflects a broader trend of sports organizations exploring strategic alliances with fintech and crypto firms to enhance their global footprint and engage with younger, digitally native audiences. Newcastle United’s international growth has been supported by a combination of digital engagement and strategic partnerships, aligning with the club’s long-term vision for global expansion [1].

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[1] Newcastle United partner with global Cryptocurrency exchange (https://www.newcastleunited.com/en/news/newcastle-united-partner-with-global-cryptocurrency-exchange)