Newcastle's Crypto Pact Aims to Fuel Global Fan Finance Revolution

Newcastle United has entered into a multi-year partnership with cryptocurrency exchange BYDFi, a move the club says will support its international growth and digital innovation strategy. The collaboration, which designates BYDFi as the club’s Official Cryptocurrency Exchange Partner, is intended to connect with the Magpies’ expanding global fanbase while promoting the platform’s financial services. The partnership aligns with Newcastle’s broader strategy to enhance its international presence, particularly in the digital and financial sectors [1].

According to Newcastle’s Chief Commercial Officer, Peter Silverstone, the club has experienced significant growth over the past few seasons, particularly in media reach. Since the 2021/22 campaign, the club’s broadcast audience has ranked second among Europe’s top teams. In the Asia-Pacific region, Newcastle is now among the five Premier League clubs with the highest TV audiences, while also seeing the fastest growth on social media platforms during the 2024/25 season. Silverstone emphasized that the partnership would help deliver digital finance tools and new experiences to fans, leveraging BYDFi’s platform [2].

Michael Hung, Co-founder and CEO of BYDFi, stated that the collaboration reflects the exchange’s commitment to long-term success and community engagement. He described the partnership as an opportunity to connect with a rapidly expanding audience and to promote the exchange’s mission of helping users build their financial futures. BYDFi, which was founded in 2020 and now serves more than one million users across 190 countries and regions, has emphasized education, compliance, and community-building as core elements of its business model [2].

The partnership is expected to include fan engagement initiatives that integrate digital finance tools with the club’s global brand. These initiatives may involve co-branded promotions, exclusive access to financial education content, and tailored experiences for Newcastle supporters. The collaboration also positions the club to further explore the intersection of sports and finance, a trend that has seen growing interest across the global football industry [1].

With its strong presence in international markets and a fanbase that continues to expand, Newcastle United is leveraging this partnership to strengthen its commercial footprint. The deal reflects a broader trend among football clubs to engage with fintech and blockchain companies, particularly as digital engagement becomes an increasingly valuable asset in sports marketing and fan retention [2].

Source:

[1] Newcastle United Announce Multi-Year Partnership With BYDFi (https://cryptobriefing.com/newcastle-united-announce-multi-year-partnership-with-bydfi/)

[2] Newcastle United Announce Multi-Year Partnership With BYDFi (https://www.coindesk.com/press-release/2025/08/26/newcastle-united-announce-multi-year-partnership-with-bydfi)