New Hope Network Unveils CPG and Retail Predictions for 2025

As we approach 2025, New Hope Network has released its top predictions for the conscious CPG and retail industry, offering insights into the trends that will shape the market in the coming years. These predictions highlight the evolving consumer behaviors, technological advancements, and sustainability concerns that will drive growth and innovation in the sector. In this article, we will explore the key trends identified by New Hope Network and their potential impact on investments in the CPG and retail sectors.

1. Waste-less food formats: As consumers become increasingly concerned about food waste, brands are responding with innovative products that have longer shelf lives and concentrated formats. Freeze-dried and shelf-stable "sheets" are gaining popularity, catering to consumers who want to reduce waste and save money. This trend is expected to continue, providing opportunities for CPG companies that focus on sustainability and efficiency.
2. Flex living: The rise of flexitarians, who embrace fluid and nonbinary consumer behaviors, is reshaping the CPG and retail landscape. This trend opens up new opportunities for partnerships and product innovation, driving consistent growth in the industry. As consumers adopt more flexible lifestyles, they are increasingly open to trying new products and brands, making investment predictions more challenging but also presenting opportunities for retailers and CPG companies that can adapt and innovate.
3. Protein-fueled innovation: Protein remains a powerhouse ingredient, appearing in diverse formats including snacks, beverages, and protein-enriched flours for baking and cooking. This trend reflects consumer demand for protein in everyday foods and its sustained popularity, particularly among younger demographics. The enduring enthusiasm for protein signals continued opportunities for innovation in the years to come.
4. Convenient comfort: Convenience-based comfort foods, such as noodles and boba tea kits, are growing in popularity as consumers seek quick, comforting snacks and meals that replicate dining-out and fast-casual experiences at home. This trend is expected to continue, driven by consumer demand for convenience and comfort in the face of busy lifestyles and economic uncertainty.
5. Drink differently: The beverage category is overflowing with innovation, as consumers and retailers alike continue to embrace everything from nonalcoholic beer, wine, and spirits to functional sippers. The latest trends spotlight reduced sugar, science-backed ingredients, and bold, eye-catching packaging that stands out on shelves. This trend is expected to continue, driven by consumer demand for healthier, more innovative beverage options.
6. Real food over alt meats: As sales of highly processed meat alternatives decline, consumers are seeking out cleaner, whole-food sources of sustenance. Blended plant and animal proteins and regenerative meat and dairy are filling the gap left by processed alt-meat products. At the same time, nondairy cheese innovation has yet to age out, with artisanal blends catering to dairy-sensitive shoppers even as more consumers return to animal-based products. This trend reflects consumer demand for more natural, sustainable food options.
7. Flavor curiosity abounds: Younger demographics are driving demand for bold and novel flavors, often with global flare. This trend has opened the door for new products that incorporate international ingredients, offering unique sensory experiences and celebrating culturally relevant culinary traditions. This trend is expected to continue, driven by consumer demand for diverse and exciting flavor profiles.
8. Maker movement gets savvy: Artisanal brands, such as umami-packed sauces, from-scratch frozen pizzas, and meticulously crafted body care products, have thrived in recent years. These brands are more retail-ready than ever, with beautiful branding, sustainable packaging, and clearly articulated founding stories. This trend is expected to continue, driven by consumer demand for authentic, high-quality products.



In conclusion, New Hope Network's predictions for 2025 highlight the diverse and evolving consumer behaviors that will shape the CPG and retail landscape in the coming years. These trends present opportunities for CPG companies and retailers that can adapt and innovate, catering to the changing demands of consumers. As an investor, understanding these trends is crucial for making informed decisions and identifying promising investment opportunities in the conscious CPG and retail sector.